Repetition in German advertisement is a speech act, contributing to the realization of the advertiser's strategy

We suppose that syntactic units in similar positions affecting the subconscious of the prospective customer can transform into emotional images according to the indirect strategy of the advertiser's manipulating influence.

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Bibliographic Details
Published in:Vestnik Rossijskogo universiteta družby narodov. Seriâ Lingvistika no. 1; pp. 105 - 111
Main Author: A N Mamedov
Format: Journal Article
Language:English
Russian
Published: Peoples' Friendship University of Russia (RUDN University) 01.03.2011
Subjects:
анадиплосис
анафора
градация
манипулятивное воздействие
речевые действия
синтаксические образы
синтаксический параллелизм
скрытая стратегия
эмоциональные образы
эпифора
ISSN:2312-9182, 2312-9212
Online Access:Get full text
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Summary:We suppose that syntactic units in similar positions affecting the subconscious of the prospective customer can transform into emotional images according to the indirect strategy of the advertiser's manipulating influence.
ISSN:2312-9182
2312-9212