Repetition in German advertisement is a speech act, contributing to the realization of the advertiser's strategy

We suppose that syntactic units in similar positions affecting the subconscious of the prospective customer can transform into emotional images according to the indirect strategy of the advertiser's manipulating influence.

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Bibliographische Detailangaben
Veröffentlicht in:Vestnik Rossijskogo universiteta družby narodov. Seriâ Lingvistika H. 1; S. 105 - 111
1. Verfasser: A N Mamedov
Format: Journal Article
Sprache:Englisch
Russisch
Veröffentlicht: Peoples' Friendship University of Russia (RUDN University) 01.03.2011
Schlagworte:
анадиплосис
анафора
градация
манипулятивное воздействие
речевые действия
синтаксические образы
синтаксический параллелизм
скрытая стратегия
эмоциональные образы
эпифора
ISSN:2312-9182, 2312-9212
Online-Zugang:Volltext
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Beschreibung
Zusammenfassung:We suppose that syntactic units in similar positions affecting the subconscious of the prospective customer can transform into emotional images according to the indirect strategy of the advertiser's manipulating influence.
ISSN:2312-9182
2312-9212