Repetition in German advertisement is a speech act, contributing to the realization of the advertiser's strategy
We suppose that syntactic units in similar positions affecting the subconscious of the prospective customer can transform into emotional images according to the indirect strategy of the advertiser's manipulating influence.
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| Vydáno v: | Vestnik Rossijskogo universiteta družby narodov. Seriâ Lingvistika číslo 1; s. 105 - 111 |
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| Hlavní autor: | |
| Médium: | Journal Article |
| Jazyk: | angličtina ruština |
| Vydáno: |
Peoples' Friendship University of Russia (RUDN University)
01.03.2011
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| Témata: | |
| ISSN: | 2312-9182, 2312-9212 |
| On-line přístup: | Získat plný text |
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| Abstract | We suppose that syntactic units in similar positions affecting the subconscious of the prospective customer can transform into emotional images according to the indirect strategy of the advertiser's manipulating influence. |
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| AbstractList | We suppose that syntactic units in similar positions affecting the subconscious of the prospective customer can transform into emotional images according to the indirect strategy of the advertiser's manipulating influence. |
| Author | A N Mamedov |
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| Title | Repetition in German advertisement is a speech act, contributing to the realization of the advertiser's strategy |
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