The social dimension of modern media space and its content

The article describes the nature of the relationships between subjects of the modern media space as a part of an open social system. The authors analyze the consequences of growth of media consumption, the Internet influence on the behavior of Russians and methods to measure the emerging media space...

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Veröffentlicht in:Vestnik Rossijskogo universiteta družby narodov. Seriâ Sociologiâ H. 1; S. 114 - 123
Hauptverfasser: V L Mouzykant, P V Mouzykant
Format: Journal Article
Sprache:Englisch
Russisch
Veröffentlicht: Peoples’ Friendship University of Russia (RUDN University) 01.12.2014
Schlagworte:
дигитализация
дифференцированный маркетинг
интернет-предпочтения
конвергенция
медиапространство
мультимедийный контент
онлайн-аудитория
социальные сети
социокультурная практика
таргетирование
ISSN:2313-2272, 2408-8897
Online-Zugang:Volltext
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Beschreibung
Zusammenfassung:The article describes the nature of the relationships between subjects of the modern media space as a part of an open social system. The authors analyze the consequences of growth of media consumption, the Internet influence on the behavior of Russians and methods to measure the emerging media space and social networks.
ISSN:2313-2272
2408-8897