The study of SMM as a virus strategy in the media space

The article describes the phenomenon of social marketing in the Internet that has changed the idea of the relationships between the addresser and the addressee in the social networks. The author analyzes the typology, genesis and consequences of the virus marketing in social networks from the perspe...

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Bibliographic Details

Published in:	Vestnik Rossijskogo universiteta družby narodov. Seriâ Sociologiâ no. 4; pp. 75 - 85
Main Author:	V L Mouzykant
Format:	Journal Article
Language:	English Russian
Published:	Peoples’ Friendship University of Russia (RUDN University) 01.12.2014
Subjects:	Digital-стратегии видеохостинг вирусный маркетинг демотиваторы дифференциация целевой аудитории интенсивный вирус социальный маркетинг
ISSN:	2313-2272, 2408-8897
Online Access:	Get full text
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