Boosting Survey Response Rates by Announcing Undefined Lottery Prizes in Invitation Email Subject Lines Evidence from a Global Randomized Controlled Trial

We test whether stating the possibility of winning an unspecified prize (announcing undefined lottery prizes, AULP, henceforth) in the subject line of a survey invitation email increases contact and response rates. As adherence to Muslim cultural norms and Islamic religious values might negatively a...

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Vydáno v:	Survey research methods Ročník 16; číslo 2
Hlavní autoři:	Syedah Ahmad, Robert Lensink, Annika Mueller
Médium:	Journal Article
Jazyk:	angličtina
Vydáno:	European Survey Research Association 01.08.2022
Témata:	Cross-cultural survey research, Incentivized email recruitment, International survey research, Islamic marketing, Randomized controlled trial, Response rate
ISSN:	1864-3361
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