Boosting Survey Response Rates by Announcing Undefined Lottery Prizes in Invitation Email Subject Lines Evidence from a Global Randomized Controlled Trial

We test whether stating the possibility of winning an unspecified prize (announcing undefined lottery prizes, AULP, henceforth) in the subject line of a survey invitation email increases contact and response rates. As adherence to Muslim cultural norms and Islamic religious values might negatively a...

Full description

Bibliographic Details

Published in:	Survey research methods Vol. 16; no. 2
Main Authors:	Syedah Ahmad, Robert Lensink, Annika Mueller
Format:	Journal Article
Language:	English
Published:	European Survey Research Association 01.08.2022
Subjects:	Cross-cultural survey research, Incentivized email recruitment, International survey research, Islamic marketing, Randomized controlled trial, Response rate
ISSN:	1864-3361
Online Access:	Get full text
Tags:	Add Tag No Tags, Be the first to tag this record!