Manipulation Impact through Metaphors in Political Discourse

The article covers the metaphorical modeling in a political discourse as one of linguistic manipulation impact means. Political speech exercising a motivation function use symbols in order to link concepts which are not often even adjoined. And it’s a metaphor that plays one of leading roles in this...

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Vydané v:Vestnik Rossijskogo universiteta družby narodov. Seriâ Lingvistika číslo 2; s. 145 - 158
Hlavný autor: R I Zaripov
Médium: Journal Article
Jazyk:English
Russian
Vydavateľské údaje: Peoples' Friendship University of Russia (RUDN University) 01.12.2014
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ISSN:2312-9182, 2312-9212
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Shrnutí:The article covers the metaphorical modeling in a political discourse as one of linguistic manipulation impact means. Political speech exercising a motivation function use symbols in order to link concepts which are not often even adjoined. And it’s a metaphor that plays one of leading roles in this process. Communication needs stable metaphors. It’s very important to use this linguistic means in a political discourse as it’s able to form a positive stock phrase and a negative figure. The summation of metaphors in a definitive conceptual domaine of a political discourse form part of a metaphorical model that is an universal epistemological category expressing a general discourse semantics and organizing special mentality stereotypes for a message recipient. The article is designed for students and post-graduate students specialized in philology, lecturers and professors of linguistics and foreign languages, scientists and amateurs.
ISSN:2312-9182
2312-9212