Gender stereotypes in advertising rhetoric in France and in Russia

The article is devoted to the advertising rhetoric and techniques of verbal effects, which are based on gender stereotypes of Russian and French linguistic culture community.

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Vydané v:Vestnik Rossijskogo universiteta družby narodov. Seriâ Lingvistika číslo 3; s. 23 - 29
Hlavný autor: A V Strachova
Médium: Journal Article
Jazyk:English
Russian
Vydavateľské údaje: Peoples' Friendship University of Russia (RUDN University) 01.09.2010
Predmet:
гендерные стереотипы
рекламный текст
речевое воздействие
риторика рекламы
ISSN:2312-9182, 2312-9212
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Shrnutí:The article is devoted to the advertising rhetoric and techniques of verbal effects, which are based on gender stereotypes of Russian and French linguistic culture community.
ISSN:2312-9182
2312-9212