Gender stereotypes in advertising rhetoric in France and in Russia

The article is devoted to the advertising rhetoric and techniques of verbal effects, which are based on gender stereotypes of Russian and French linguistic culture community.

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Bibliographic Details
Published in:Vestnik Rossijskogo universiteta družby narodov. Seriâ Lingvistika no. 3; pp. 23 - 29
Main Author: A V Strachova
Format: Journal Article
Language:English
Russian
Published: Peoples' Friendship University of Russia (RUDN University) 01.09.2010
Subjects:
гендерные стереотипы
рекламный текст
речевое воздействие
риторика рекламы
ISSN:2312-9182, 2312-9212
Online Access:Get full text
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Description
Summary:The article is devoted to the advertising rhetoric and techniques of verbal effects, which are based on gender stereotypes of Russian and French linguistic culture community.
ISSN:2312-9182
2312-9212