Gender stereotypes in advertising rhetoric in France and in Russia

The article is devoted to the advertising rhetoric and techniques of verbal effects, which are based on gender stereotypes of Russian and French linguistic culture community.

Uložené v:
Podrobná bibliografia
Vydané v:Vestnik Rossijskogo universiteta družby narodov. Seriâ Lingvistika číslo 3; s. 23 - 29
Hlavný autor: A V Strachova
Médium: Journal Article
Jazyk:English
Russian
Vydavateľské údaje: Peoples' Friendship University of Russia (RUDN University) 01.09.2010
Predmet:
гендерные стереотипы
рекламный текст
речевое воздействие
риторика рекламы
ISSN:2312-9182, 2312-9212
On-line prístup:Získať plný text
Tagy: Pridať tag
Žiadne tagy, Buďte prvý, kto otaguje tento záznam!
Abstract The article is devoted to the advertising rhetoric and techniques of verbal effects, which are based on gender stereotypes of Russian and French linguistic culture community.
AbstractList The article is devoted to the advertising rhetoric and techniques of verbal effects, which are based on gender stereotypes of Russian and French linguistic culture community.
Author A V Strachova
Author_xml – sequence: 1
  fullname: A V Strachova
  organization: Российский университет дружбы народов
BookMark eNo1jt1qAjEUhENRqFXfYV9g4ZyTzW5y2Uq1glAo7fVyNsnaiM1Ksi349tX-XM3MNzDMnZjEIfobMSOJVBpCmvx71HQrljkfAIBQkaR6Jh42Pjqfijz65IfxfPK5CLFg9-XTGHKI-yK9-3FIwV75OnG0vuDorunlM-fACzHt-Zj98k_n4m39-Lp6KnfPm-3qflc6VDiWBBX4GvrKOglW60Ya3RFb1fGlAYnSVBaosdxozb1zpEBa8n0NipteyrnY_u66gQ_tKYUPTud24ND-gCHtW758tkffYmVQdYTIVV0B284oo5WRHWpA7FB-A5aRVKw
ContentType Journal Article
DBID DOA
DatabaseName DOAJ Directory of Open Access Journals
DatabaseTitleList
Database_xml – sequence: 1
  dbid: DOA
  name: DOAJ Directory of Open Access Journals
  url: https://www.doaj.org/
  sourceTypes: Open Website
DeliveryMethod fulltext_linktorsrc
Discipline Languages & Literatures
EISSN 2312-9212
EndPage 29
ExternalDocumentID oai_doaj_org_article_14915b211a4640acb9598593b18011b1
GroupedDBID ALMA_UNASSIGNED_HOLDINGS
GROUPED_DOAJ
ID FETCH-LOGICAL-d151t-2040e60f4cd30c887398b2ac5ba040031394c027ca788afdd2503c2ef605a7f33
IEDL.DBID DOA
ISICitedReferencesCount 0
ISICitedReferencesURI http://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=Summon&SrcAuth=ProQuest&DestLinkType=CitingArticles&DestApp=WOS_CPL&KeyUT=000440637700004&url=https%3A%2F%2Fcvtisr.summon.serialssolutions.com%2F%23%21%2Fsearch%3Fho%3Df%26include.ft.matches%3Dt%26l%3Dnull%26q%3D
ISSN 2312-9182
IngestDate Fri Oct 03 12:39:24 EDT 2025
IsOpenAccess true
IsPeerReviewed false
IsScholarly false
Issue 3
Language English
Russian
LinkModel DirectLink
MergedId FETCHMERGED-LOGICAL-d151t-2040e60f4cd30c887398b2ac5ba040031394c027ca788afdd2503c2ef605a7f33
OpenAccessLink https://doaj.org/article/14915b211a4640acb9598593b18011b1
PageCount 7
ParticipantIDs doaj_primary_oai_doaj_org_article_14915b211a4640acb9598593b18011b1
PublicationCentury 2000
PublicationDate 2010-09-01
PublicationDateYYYYMMDD 2010-09-01
PublicationDate_xml – month: 09
  year: 2010
  text: 2010-09-01
  day: 01
PublicationDecade 2010
PublicationTitle Vestnik Rossijskogo universiteta družby narodov. Seriâ Lingvistika
PublicationYear 2010
Publisher Peoples' Friendship University of Russia (RUDN University)
Publisher_xml – name: Peoples' Friendship University of Russia (RUDN University)
SSID ssj0002152326
Score 1.4445435
Snippet The article is devoted to the advertising rhetoric and techniques of verbal effects, which are based on gender stereotypes of Russian and French linguistic...
SourceID doaj
SourceType Open Website
StartPage 23
SubjectTerms гендерные стереотипы
рекламный текст
речевое воздействие
риторика рекламы
Title Gender stereotypes in advertising rhetoric in France and in Russia
URI https://doaj.org/article/14915b211a4640acb9598593b18011b1
WOSCitedRecordID wos000440637700004&url=https%3A%2F%2Fcvtisr.summon.serialssolutions.com%2F%23%21%2Fsearch%3Fho%3Df%26include.ft.matches%3Dt%26l%3Dnull%26q%3D
hasFullText 1
inHoldings 1
isFullTextHit
isPrint
journalDatabaseRights – providerCode: PRVAON
  databaseName: DOAJ Directory of Open Access Journals
  customDbUrl:
  eissn: 2312-9212
  dateEnd: 20191231
  omitProxy: false
  ssIdentifier: ssj0002152326
  issn: 2312-9182
  databaseCode: DOA
  dateStart: 20080101
  isFulltext: true
  titleUrlDefault: https://www.doaj.org/
  providerName: Directory of Open Access Journals
link http://cvtisr.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV27TsMwFLVQxcCCeL-RB8RmEcfOwyNFVAxVhRBI3aLrRwRLitKW7-deO4JuLIzxEEsnvtfnONY5jN2AdZUt80pICUaQ4Z0wXnnhy6yVLSofHXwMm6hms3o-N88bUV90JyzZAyfg7pDBy8KiTAFd6gycNYUhjy4rsbdKG4UPsp4NMUU9mNJaVZ6S5WSOFR2N9n5N-ePuMdljuwPt4_dpun22FboDdjIdDguX_JZPf_yNl4dsnBLeOLkYhAUdky75R8dhSE_G7Yb37yH6e9B4TMcIHDpPTy9rXOdwxN4mj68PT2JIOxAed90VLledBURIO68yh7WvTG1zcIUFKjSFVE07FJEOULVC6z2SF-Xy0KIggapV6piNukUXThnPoHKqLmxpHREkb7AdgvF1UVujyxbO2JigaD6ToUVDFtNxAIFvBuCbv4A__4-XXLCd9DueLm1dstGqX4crtu2-EMv-On7Tb9ODpMo
linkProvider Directory of Open Access Journals
openUrl ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Gender+stereotypes+in+advertising+rhetoric+in+France+and+in+Russia&rft.jtitle=Vestnik+Rossijskogo+universiteta+dru%C5%BEby+narodov.+Seri%C3%A2+Lingvistika&rft.au=A+V+Strachova&rft.date=2010-09-01&rft.pub=Peoples%27+Friendship+University+of+Russia+%28RUDN+University%29&rft.issn=2312-9182&rft.eissn=2312-9212&rft.issue=3&rft.spage=23&rft.epage=29&rft.externalDBID=DOA&rft.externalDocID=oai_doaj_org_article_14915b211a4640acb9598593b18011b1
thumbnail_l http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/lc.gif&issn=2312-9182&client=summon
thumbnail_m http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/mc.gif&issn=2312-9182&client=summon
thumbnail_s http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/sc.gif&issn=2312-9182&client=summon