Multi-dimension Integrated Electronic Commerce Trust Model Based on Interval-valued Intuitionstic Fuzzy

Most existing electronic commerce trust algorithms ignores the uncertainty of consumers’ subjective preference and dosn’t consider language evaluation information.To solve the problem,a multi-dimension integrated trust model is proposed.Multi-dimension trust feedback information is integrated into i...

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Veröffentlicht in:Ji suan ji gong cheng Jg. 45; H. 4; S. 316 - 320
1. Verfasser: ZHONG Lin,ZHANG Jian,LIANG Jianhai
Format: Journal Article
Sprache:Chinesisch
Englisch
Veröffentlicht: Editorial Office of Computer Engineering 01.04.2019
Schlagworte:
interval-valued intuitionstic fuzzy|trust evaluation|technique for order preference by similarity to ideal solution(topsis)|fuzzy neartude|risk preference
ISSN:1000-3428
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Abstract Most existing electronic commerce trust algorithms ignores the uncertainty of consumers’ subjective preference and dosn’t consider language evaluation information.To solve the problem,a multi-dimension integrated trust model is proposed.Multi-dimension trust feedback information is integrated into interval-valued intuitionistic fuzzy numbers.Based on Technique for Order Preference by Similarity to Ideal Solution (TOPSIS),the neartude between the interval-valued intuitionsic fuzzy numbers and the ideal intuitionsic fuzzy numbers is calculated,and the trust of service entities is ranked according to the neartude.To prevent the internet fraud,the penalty term is added into the model.The simulation results show that the decision-makers’ risk preference,the quantitative and qualitative evaluation information are taken into consideration in the model,and its anti-fraud ability is better than the interval-valued cloud model.
AbstractList Most existing electronic commerce trust algorithms ignores the uncertainty of consumers’ subjective preference and dosn’t consider language evaluation information.To solve the problem,a multi-dimension integrated trust model is proposed.Multi-dimension trust feedback information is integrated into interval-valued intuitionistic fuzzy numbers.Based on Technique for Order Preference by Similarity to Ideal Solution (TOPSIS),the neartude between the interval-valued intuitionsic fuzzy numbers and the ideal intuitionsic fuzzy numbers is calculated,and the trust of service entities is ranked according to the neartude.To prevent the internet fraud,the penalty term is added into the model.The simulation results show that the decision-makers’ risk preference,the quantitative and qualitative evaluation information are taken into consideration in the model,and its anti-fraud ability is better than the interval-valued cloud model.
Author ZHONG Lin,ZHANG Jian,LIANG Jianhai
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SubjectTerms interval-valued intuitionstic fuzzy|trust evaluation|technique for order preference by similarity to ideal solution(topsis)|fuzzy neartude|risk preference
Title Multi-dimension Integrated Electronic Commerce Trust Model Based on Interval-valued Intuitionstic Fuzzy
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