Characterizing engagement dynamics across topics on Facebook

Social media platforms heavily changed how users consume and digest information and, thus, how the popularity of topics evolves. In this paper, we explore the interplay between the virality of controversial topics and how they may trigger heated discussions and eventually increase users’ polarizatio...

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Veröffentlicht in:PloS one Jg. 18; H. 6; S. e0286150
Hauptverfasser: Etta, Gabriele, Sangiorgio, Emanuele, Di Marco, Niccolò, Avalle, Michele, Scala, Antonio, Cinelli, Matteo, Quattrociocchi, Walter
Format: Journal Article
Sprache:Englisch
Veröffentlicht: United States Public Library of Science 28.06.2023
Public Library of Science (PLoS)
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ISSN:1932-6203, 1932-6203
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Zusammenfassung:Social media platforms heavily changed how users consume and digest information and, thus, how the popularity of topics evolves. In this paper, we explore the interplay between the virality of controversial topics and how they may trigger heated discussions and eventually increase users’ polarization. We perform a quantitative analysis on Facebook by collecting ∼57 M posts from ∼2 M pages and groups between 2018 and 2022, focusing on engaging topics involving scandals, tragedies, and social and political issues. Using logistic functions, we quantitatively assess the evolution of these topics finding similar patterns in their engagement dynamics. Finally, we show that initial burstiness may predict the rise of users’ future adverse reactions regardless of the discussed topic.
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Competing Interests: The authors have declared that no competing interests exist.
ISSN:1932-6203
1932-6203
DOI:10.1371/journal.pone.0286150