Using health primes to reduce unhealthy snack purchases among overweight consumers in a grocery store
Objective: Healthy-eating intentions of overweight individuals are often thwarted by the presence of attractive food temptations in grocery stores and the home environment. To support healthy-eating intentions, we tested the effectiveness of a simple health prime to reduce the purchases of energy-de...
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| Published in: | International Journal of Obesity Vol. 38; no. 4; pp. 597 - 602 |
|---|---|
| Main Authors: | , , , , |
| Format: | Journal Article |
| Language: | English |
| Published: |
London
Nature Publishing Group UK
01.04.2014
Nature Publishing Group |
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| ISSN: | 0307-0565, 1476-5497, 1476-5497 |
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| Abstract | Objective:
Healthy-eating intentions of overweight individuals are often thwarted by the presence of attractive food temptations in grocery stores and the home environment. To support healthy-eating intentions, we tested the effectiveness of a simple health prime to reduce the purchases of energy-dense snack foods in a grocery store among overweight individuals.
Design:
This field experiment had a 2 (condition: health prime vs control) × 2 (weight status: overweight vs normal weight) between-participants design.
Method:
Customers of a grocery store were handed a recipe flyer that either contained a health and diet prime, or not. Participants’ weight and height, as well as their attention to and awareness of the prime during shopping, were assessed by means of a questionnaire. The purchase of unhealthy snack foods was assessed by means of the receipt.
Results:
Results showed that the health prime reduced snack purchases compared with the control condition among overweight and obese participants. When primed, overweight and obese participants bought almost 75% fewer snacks than when not primed. Additional analyses showed that although the prime worked only when customers paid initial attention to the flyer that contained the health prime, no conscious awareness of the prime
during
grocery shopping was necessary for these effects.
Conclusion:
These findings suggest that health priming can lead to healthier grocery shopping among overweight consumers, without relying on conscious awareness during shopping. This makes priming a highly viable intervention tool to facilitate healthy food choices. Such tools are especially relevant in the setting of grocery shopping, given that they have direct effects on eating in the home environment and thus for longer-term weight management. |
|---|---|
| AbstractList | International Journal of Obesity (2014) 38, 597-602; doi: 10.1038/ijo.2013.136 Healthy-eating intentions of overweight individuals are often thwarted by the presence of attractive food temptations in grocery stores and the home environment. To support healthy-eating intentions, we tested the effectiveness of a simple health prime to reduce the purchases of energy-dense snack foods in a grocery store among overweight individuals. This field experiment had a 2 (condition: health prime vs control) × 2 (weight status: overweight vs normal weight) between-participants design. Customers of a grocery store were handed a recipe flyer that either contained a health and diet prime, or not. Participants' weight and height, as well as their attention to and awareness of the prime during shopping, were assessed by means of a questionnaire. The purchase of unhealthy snack foods was assessed by means of the receipt. Results showed that the health prime reduced snack purchases compared with the control condition among overweight and obese participants. When primed, overweight and obese participants bought almost 75% fewer snacks than when not primed. Additional analyses showed that although the prime worked only when customers paid initial attention to the flyer that contained the health prime, no conscious awareness of the prime during grocery shopping was necessary for these effects. These findings suggest that health priming can lead to healthier grocery shopping among overweight consumers, without relying on conscious awareness during shopping. This makes priming a highly viable intervention tool to facilitate healthy food choices. Such tools are especially relevant in the setting of grocery shopping, given that they have direct effects on eating in the home environment and thus for longer-term weight management. Objective: Healthy-eating intentions of overweight individuals are often thwarted by the presence of attractive food temptations in grocery stores and the home environment. To support healthy-eating intentions, we tested the effectiveness of a simple health prime to reduce the purchases of energy-dense snack foods in a grocery store among overweight individuals.Design:This field experiment had a 2 (condition: health prime vs control) 2 (weight status: overweight vs normal weight) between-participants design. Method: Customers of a grocery store were handed a recipe flyer that either contained a health and diet prime, or not. Participants' weight and height, as well as their attention to and awareness of the prime during shopping, were assessed by means of a questionnaire. The purchase of unhealthy snack foods was assessed by means of the receipt. Results: Results showed that the health prime reduced snack purchases compared with the control condition among overweight and obese participants. When primed, overweight and obese participants bought almost 75% fewer snacks than when not primed. Additional analyses showed that although the prime worked only when customers paid initial attention to the flyer that contained the health prime, no conscious awareness of the prime during grocery shopping was necessary for these effects. Conclusion: These findings suggest that health priming can lead to healthier grocery shopping among overweight consumers, without relying on conscious awareness during shopping. This makes priming a highly viable intervention tool to facilitate healthy food choices. Such tools are especially relevant in the setting of grocery shopping, given that they have direct effects on eating in the home environment and thus for longer-term weight management. OBJECTIVE: Healthy-eating intentions of overweight individuals are often thwarted by the presence of attractive food temptations in grocery stores and the home environment. To support healthy-eating intentions, we tested the effectiveness of a simple health prime to reduce the purchases of energy-dense snack foods in a grocery store among overweight individuals. DESIGN: This field experiment had a 2 (condition: health prime vs control) x 2 (weight status: overweight vs normal weight) between-participants design. METHOD: Customers of a grocery store were handed a recipe flyer that either contained a health and diet prime, or not. Participants' weight and height, as well as their attention to and awareness of the prime during shopping, were assessed by means of a questionnaire. The purchase of unhealthy snack foods was assessed by means of the receipt. RESULTS: Results showed that the health prime reduced snack purchases compared with the control condition among overweight and obese participants. When primed, overweight and obese participants bought almost 75% fewer snacks than when not primed. Additional analyses showed that although the prime worked only when customers paid initial attention to the flyer that contained the health prime, no conscious awareness of the prime during grocery shopping was necessary for these effects. CONCLUSION: These findings suggest that health priming can lead to healthier grocery shopping among overweight consumers, without relying on conscious awareness during shopping. This makes priming a highly viable intervention tool to facilitate healthy food choices. Such tools are especially relevant in the setting of grocery shopping, given that they have direct effects on eating in the home environment and thus for longer-term weight management. International Journal of Obesity (2014) 38, 597-602; doi: 10.1038/ijo.2013.136 Keywords: priming; food choice; intervention; behavior change; grocery shopping Healthy-eating intentions of overweight individuals are often thwarted by the presence of attractive food temptations in grocery stores and the home environment. To support healthy-eating intentions, we tested the effectiveness of a simple health prime to reduce the purchases of energy-dense snack foods in a grocery store among overweight individuals. This field experiment had a 2 (condition: health prime vs control) × 2 (weight status: overweight vs normal weight) between-participants design. Customers of a grocery store were handed a recipe flyer that either contained a health and diet prime, or not. Participants' weight and height, as well as their attention to and awareness of the prime during shopping, were assessed by means of a questionnaire. The purchase of unhealthy snack foods was assessed by means of the receipt. Results showed that the health prime reduced snack purchases compared with the control condition among overweight and obese participants. When primed, overweight and obese participants bought almost 75% fewer snacks than when not primed. Additional analyses showed that although the prime worked only when customers paid initial attention to the flyer that contained the health prime, no conscious awareness of the prime during grocery shopping was necessary for these effects. These findings suggest that health priming can lead to healthier grocery shopping among overweight consumers, without relying on conscious awareness during shopping. This makes priming a highly viable intervention tool to facilitate healthy food choices. Such tools are especially relevant in the setting of grocery shopping, given that they have direct effects on eating in the home environment and thus for longer-term weight management. Healthy-eating intentions of overweight individuals are often thwarted by the presence of attractive food temptations in grocery stores and the home environment. To support healthy-eating intentions, we tested the effectiveness of a simple health prime to reduce the purchases of energy-dense snack foods in a grocery store among overweight individuals.OBJECTIVEHealthy-eating intentions of overweight individuals are often thwarted by the presence of attractive food temptations in grocery stores and the home environment. To support healthy-eating intentions, we tested the effectiveness of a simple health prime to reduce the purchases of energy-dense snack foods in a grocery store among overweight individuals.This field experiment had a 2 (condition: health prime vs control) × 2 (weight status: overweight vs normal weight) between-participants design.DESIGNThis field experiment had a 2 (condition: health prime vs control) × 2 (weight status: overweight vs normal weight) between-participants design.Customers of a grocery store were handed a recipe flyer that either contained a health and diet prime, or not. Participants' weight and height, as well as their attention to and awareness of the prime during shopping, were assessed by means of a questionnaire. The purchase of unhealthy snack foods was assessed by means of the receipt.METHODCustomers of a grocery store were handed a recipe flyer that either contained a health and diet prime, or not. Participants' weight and height, as well as their attention to and awareness of the prime during shopping, were assessed by means of a questionnaire. The purchase of unhealthy snack foods was assessed by means of the receipt.Results showed that the health prime reduced snack purchases compared with the control condition among overweight and obese participants. When primed, overweight and obese participants bought almost 75% fewer snacks than when not primed. Additional analyses showed that although the prime worked only when customers paid initial attention to the flyer that contained the health prime, no conscious awareness of the prime during grocery shopping was necessary for these effects.RESULTSResults showed that the health prime reduced snack purchases compared with the control condition among overweight and obese participants. When primed, overweight and obese participants bought almost 75% fewer snacks than when not primed. Additional analyses showed that although the prime worked only when customers paid initial attention to the flyer that contained the health prime, no conscious awareness of the prime during grocery shopping was necessary for these effects.These findings suggest that health priming can lead to healthier grocery shopping among overweight consumers, without relying on conscious awareness during shopping. This makes priming a highly viable intervention tool to facilitate healthy food choices. Such tools are especially relevant in the setting of grocery shopping, given that they have direct effects on eating in the home environment and thus for longer-term weight management.CONCLUSIONThese findings suggest that health priming can lead to healthier grocery shopping among overweight consumers, without relying on conscious awareness during shopping. This makes priming a highly viable intervention tool to facilitate healthy food choices. Such tools are especially relevant in the setting of grocery shopping, given that they have direct effects on eating in the home environment and thus for longer-term weight management. Objective: Healthy-eating intentions of overweight individuals are often thwarted by the presence of attractive food temptations in grocery stores and the home environment. To support healthy-eating intentions, we tested the effectiveness of a simple health prime to reduce the purchases of energy-dense snack foods in a grocery store among overweight individuals. Design: This field experiment had a 2 (condition: health prime vs control) × 2 (weight status: overweight vs normal weight) between-participants design. Method: Customers of a grocery store were handed a recipe flyer that either contained a health and diet prime, or not. Participants’ weight and height, as well as their attention to and awareness of the prime during shopping, were assessed by means of a questionnaire. The purchase of unhealthy snack foods was assessed by means of the receipt. Results: Results showed that the health prime reduced snack purchases compared with the control condition among overweight and obese participants. When primed, overweight and obese participants bought almost 75% fewer snacks than when not primed. Additional analyses showed that although the prime worked only when customers paid initial attention to the flyer that contained the health prime, no conscious awareness of the prime during grocery shopping was necessary for these effects. Conclusion: These findings suggest that health priming can lead to healthier grocery shopping among overweight consumers, without relying on conscious awareness during shopping. This makes priming a highly viable intervention tool to facilitate healthy food choices. Such tools are especially relevant in the setting of grocery shopping, given that they have direct effects on eating in the home environment and thus for longer-term weight management. |
| Audience | Academic |
| Author | Papies, E K Schwinghammer, S van Koningsbruggen, G M Keesman, M Potjes, I |
| Author_xml | – sequence: 1 givenname: E K surname: Papies fullname: Papies, E K email: E.K.Papies@uu.nl organization: Department of Psychology, Utrecht University – sequence: 2 givenname: I surname: Potjes fullname: Potjes, I organization: Department of Psychology, Utrecht University – sequence: 3 givenname: M surname: Keesman fullname: Keesman, M organization: Department of Psychology, Utrecht University – sequence: 4 givenname: S surname: Schwinghammer fullname: Schwinghammer, S organization: Crossmedia Communication in the Public Domain, University of Applied Sciences – sequence: 5 givenname: G M surname: van Koningsbruggen fullname: van Koningsbruggen, G M organization: Department of Communication Science, VU University Amsterdam |
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| Keywords | priming intervention behavior change food choice grocery shopping Obesity Choice Nutrition Body weight Nutrition disorder Behavior change Metabolic diseases Corporal biometry Overweight Consumer Purchases Nutritional status Public health Food |
| Language | English |
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Healthy-eating intentions of overweight individuals are often thwarted by the presence of attractive food temptations in grocery stores and the home... Healthy-eating intentions of overweight individuals are often thwarted by the presence of attractive food temptations in grocery stores and the home... OBJECTIVE: Healthy-eating intentions of overweight individuals are often thwarted by the presence of attractive food temptations in grocery stores and the home... International Journal of Obesity (2014) 38, 597-602; doi: 10.1038/ijo.2013.136 Objective: Healthy-eating intentions of overweight individuals are often thwarted by the presence of attractive food temptations in grocery stores and the home... |
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| Title | Using health primes to reduce unhealthy snack purchases among overweight consumers in a grocery store |
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