The effect of touch simulation in virtual reality shopping

This study aims to explore the effect of touch simulation on virtual reality (VR) store satisfaction mediated by VR shopping self-efficacy and VR shopping pleasure. The moderation effects of the autotelic and instrumental need for touch between touch simulation and VR store satisfaction are also exp...

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Bibliographic Details
Published in:Fashion and Textiles Vol. 9; no. 1; pp. 34 - 22
Main Authors: Lee, Ha Kyung, Yoon, Namhee, Choi, Dooyoung
Format: Journal Article
Language:English
Published: Singapore Springer Science and Business Media LLC 15.10.2022
Springer Nature Singapore
Springer Nature B.V
SpringerOpen
Subjects:
Autotelic need for touch
Business and Management
Characterization and Evaluation of Materials
Chemistry
Chemistry and Materials Science
Display devices
E-Commerce
Effectiveness
Environment
Factor analysis
Fashion Business
Graphics and Human Computer Interfaces
H
Helmet mounted displays
Instrumental need for touch
Life Sciences
Need for touch
NFT
Pleasure
Reliability analysis
Self-efficacy
Shopping
Simulation
Social Sciences
Textile bleaching, dyeing, printing, etc
Textile Engineering
Touch simulation
TP890-933
Virtual reality
Virtual reality (VR)
VR
VR store
VR store satisfaction
Touch simulation
VR store satisfaction
Need for touch (NFT)
Autotelic need for touch
VR store
Self-efficacy
Pleasure
Virtual reality (VR)
Instrumental need for touch
ISSN:2198-0802, 2198-0802
Online Access:Get full text
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Description
Summary:This study aims to explore the effect of touch simulation on virtual reality (VR) store satisfaction mediated by VR shopping self-efficacy and VR shopping pleasure. The moderation effects of the autotelic and instrumental need for touch between touch simulation and VR store satisfaction are also explored. Participants wear a head-mounted display VR device (Oculus Go) in a controlled laboratory environment, and their VR store experience is recorded as data. All participants’ responses (n = 58) are analyzed using SPSS 20.0 for descriptive statistics, reliability analysis, exploratory factor analysis, and the Process macro model analysis. The results show that touch simulation positively influences VR store satisfaction, which is mediated by the self-efficacy and by the dual path of the self-efficacy and the pleasure. Furthermore, the relation between touch simulation and pleasure is moderated by need for touch. For individuals with a high level of autotelic need for touch, the effect of touch simulation on the pleasure is heightened. However, instrumental need for touch does not moderate the path of touch simulation on the self-efficacy.
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ISSN:2198-0802
2198-0802
DOI:10.1186/s40691-022-00312-w