The effect of touch simulation in virtual reality shopping

This study aims to explore the effect of touch simulation on virtual reality (VR) store satisfaction mediated by VR shopping self-efficacy and VR shopping pleasure. The moderation effects of the autotelic and instrumental need for touch between touch simulation and VR store satisfaction are also exp...

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Bibliographic Details
Published in:	Fashion and Textiles Vol. 9; no. 1; pp. 34 - 22
Main Authors:	Lee, Ha Kyung, Yoon, Namhee, Choi, Dooyoung
Format:	Journal Article
Language:	English
Published:	Singapore Springer Science and Business Media LLC 15.10.2022 Springer Nature Singapore Springer Nature B.V SpringerOpen
Subjects:	Autotelic need for touch Business and Management Characterization and Evaluation of Materials Chemistry Chemistry and Materials Science Display devices E-Commerce Effectiveness Environment Factor analysis Fashion Business Graphics and Human Computer Interfaces H Helmet mounted displays Instrumental need for touch Life Sciences Need for touch NFT Pleasure Reliability analysis Self-efficacy Shopping Simulation Social Sciences Textile bleaching, dyeing, printing, etc Textile Engineering Touch simulation TP890-933 Virtual reality Virtual reality (VR) VR VR store VR store satisfaction Touch simulation VR store satisfaction Need for touch (NFT) Autotelic need for touch VR store Self-efficacy Pleasure Virtual reality (VR) Instrumental need for touch
ISSN:	2198-0802, 2198-0802
Online Access:	Get full text
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