The Philani MOVIE study: a cluster-randomized controlled trial of a mobile video entertainment-education intervention to promote exclusive breastfeeding in South Africa

Background In South Africa, rates of exclusive breastfeeding remain low and breastfeeding promotion is a national health priority. Mobile health and narrative entertainment-education are recognized strategies for health promotion. In-home counseling by community health workers (CHWs) is a proven bre...

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Bibliographic Details
Published in:	BMC health services research Vol. 19; no. 1; pp. 211 - 14
Main Authors:	Adam, Maya, Tomlinson, Mark, Le Roux, Ingrid, LeFevre, Amnesty E, McMahon, Shannon A, Johnston, Jamie, Kirton, Angela, Mbewu, Nokwanele, Strydom, Stacy-Leigh, Prober, Charles, Bärnighausen, Till
Format:	Journal Article
Language:	English
Published:	London BioMed Central 02.04.2019 BioMed Central Ltd Springer Nature B.V BMC
Subjects:	Advertising campaigns Babies Breast cancer Breast feeding Breastfeeding & lactation Cellular telephones Child behavior Child health Children Children & youth Childrens health Collaboration Community health worker Community-based Data analysis Education Educational aspects Educational videos Entertainment-education Evidence-based medicine Feasibility studies Food Health Administration Health aspects Health behavior Health counseling Health education Health Informatics Health promotion Health systems and services in low and middle income settings Infant mortality Infants Intervention Interviews Maternal mortality Medical personnel Medical personnel training Medicine Medicine & Public Health Methods Mobile health Mothers Narrative Nursing Research Nutrition Nutrition research Outreach services Pregnant women Public Health Research methodology Streaming media Study Protocol Telemedicine Video Workers South Africa Africa Community health worker Human-centered design Narrative Video Mobile health Entertainment-education South Africa Breastfeeding Maternal child health behavior Community-based
ISSN:	1472-6963, 1472-6963
Online Access:	Get full text
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