APA (7th ed.) Citation

Balseiro, S. R., Feldman, J., Mirrokni, V., & Muthukrishnan, S. (2014). Yield Optimization of Display Advertising with Ad Exchange. Management science, 60(12), 2886-2907. https://doi.org/10.1287/mnsc.2014.2017

Chicago Style (17th ed.) Citation

Balseiro, Santiago R., Jon Feldman, Vahab Mirrokni, and S. Muthukrishnan. "Yield Optimization of Display Advertising with Ad Exchange." Management Science 60, no. 12 (2014): 2886-2907. https://doi.org/10.1287/mnsc.2014.2017.

MLA (9th ed.) Citation

Balseiro, Santiago R., et al. "Yield Optimization of Display Advertising with Ad Exchange." Management Science, vol. 60, no. 12, 2014, pp. 2886-2907, https://doi.org/10.1287/mnsc.2014.2017.