Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective

Artificial intelligence (AI) is (re)shaping strategy, activities, interactions, and relationships in business and specifically in marketing. The drawback of the substantial opportunities AI systems and applications (will) provide in marketing are ethical controversies. Building on the literature on...

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Bibliographic Details
Published in:Journal of business ethics Vol. 179; no. 1; pp. 43 - 61
Main Author: Hermann, Erik
Format: Journal Article
Language:English
Published: Dordrecht Springer Netherlands 01.08.2022
Springer Nature B.V
Subjects:
Artificial intelligence
Business and Management
Business Ethics
Education
Ethical dilemmas
Ethics
Intelligence
Management
Marketing
Original Paper
Philosophy
Quality of Life Research
Social good
Stakeholders
Sustainable development
Well being
Writers
Ethics
Well-being
Social good
Artificial intelligence
Marketing
ISSN:1573-0697, 0167-4544, 1573-0697
Online Access:Get full text
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Summary:Artificial intelligence (AI) is (re)shaping strategy, activities, interactions, and relationships in business and specifically in marketing. The drawback of the substantial opportunities AI systems and applications (will) provide in marketing are ethical controversies. Building on the literature on AI ethics, the authors systematically scrutinize the ethical challenges of deploying AI in marketing from a multi-stakeholder perspective. By revealing interdependencies and tensions between ethical principles, the authors shed light on the applicability of a purely principled, deontological approach to AI ethics in marketing. To reconcile some of these tensions and account for the AI-for-social-good perspective, the authors make suggestions of how AI in marketing can be leveraged to promote societal and environmental well-being.
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ISSN:1573-0697
0167-4544
1573-0697
DOI:10.1007/s10551-021-04843-y