R&D intensity and commercialization orientation effects on financial performance

This paper investigates how technology-based firms deploy their R&D and marketing resources for commercializing their technology assets. Specifically, we examine the main effects of R&D intensity, knowledge stocks, and commercialization orientation on firm performance as well as the interact...

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Bibliographic Details
Published in:Journal of business research Vol. 59; no. 6; pp. 679 - 685
Main Authors: Lin, Bou-Wen, Lee, Yikuan, Hung, Shih-Chang
Format: Journal Article
Language:English
Published: New York Elsevier Inc 01.06.2006
Elsevier
Elsevier Sequoia S.A
Series:Journal of Business Research
Subjects:
Assets
Business studies
Commercialization
Commercialization orientation
Companies
Complex tasks
Data analysis
Dynamic capabilities
Empirical research
Financial performance
High tech industries
Integration
Knowledge
Knowledge management
Marketing
Organizational effectiveness
Organizational performance
Public finance
R&D
R&D intensity
Research & development
Stocks
Studies
Technology
United States > US
Dynamic capabilities
Integration
R&D intensity
Commercialization orientation
ISSN:0148-2963, 1873-7978
Online Access:Get full text
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Description
Summary:This paper investigates how technology-based firms deploy their R&D and marketing resources for commercializing their technology assets. Specifically, we examine the main effects of R&D intensity, knowledge stocks, and commercialization orientation on firm performance as well as the interaction effects among the above variables. The US patent and financial data of 258 US-based technology public firms were collected and integrated as the empirical base for testing the hypotheses. Our results suggest that firms in different technology categories should have different technology commercialization strategies. Commercialization orientation and R&D intensity complement each other. A firm's commercialization orientation can play a more important role than R&D in the process of exploiting the value of technology assets. The commercialization of a firm's technology assets, including knowledge flows and knowledge stocks, is a complex task and there is no single best strategy available for all firms.
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ISSN:0148-2963
1873-7978
DOI:10.1016/j.jbusres.2006.01.002