R&D intensity and commercialization orientation effects on financial performance

This paper investigates how technology-based firms deploy their R&D and marketing resources for commercializing their technology assets. Specifically, we examine the main effects of R&D intensity, knowledge stocks, and commercialization orientation on firm performance as well as the interact...

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Published in:	Journal of business research Vol. 59; no. 6; pp. 679 - 685
Main Authors:	Lin, Bou-Wen, Lee, Yikuan, Hung, Shih-Chang
Format:	Journal Article
Language:	English
Published:	New York Elsevier Inc 01.06.2006 Elsevier Elsevier Sequoia S.A
Series:	Journal of Business Research
Subjects:	Assets Business studies Commercialization Commercialization orientation Companies Complex tasks Data analysis Dynamic capabilities Empirical research Financial performance High tech industries Integration Knowledge Knowledge management Marketing Organizational effectiveness Organizational performance Public finance R&D R&D intensity Research & development Stocks Studies Technology United States > US Dynamic capabilities Integration R&D intensity Commercialization orientation
ISSN:	0148-2963, 1873-7978
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Abstract	This paper investigates how technology-based firms deploy their R&D and marketing resources for commercializing their technology assets. Specifically, we examine the main effects of R&D intensity, knowledge stocks, and commercialization orientation on firm performance as well as the interaction effects among the above variables. The US patent and financial data of 258 US-based technology public firms were collected and integrated as the empirical base for testing the hypotheses. Our results suggest that firms in different technology categories should have different technology commercialization strategies. Commercialization orientation and R&D intensity complement each other. A firm's commercialization orientation can play a more important role than R&D in the process of exploiting the value of technology assets. The commercialization of a firm's technology assets, including knowledge flows and knowledge stocks, is a complex task and there is no single best strategy available for all firms.
AbstractList	This paper investigates how technology-based firms deploy their R&D and marketing resources for commercializing their technology assets. Specifically, we examine the main effects of R&D intensity, knowledge stocks, and commercialization orientation on firm performance as well as the interaction effects among the above variables. The US patent and financial data of 258 US-based technology public firms were collected and integrated as the empirical base for testing the hypotheses. Our results suggest that firms in different technology categories should have different technology commercialization strategies. Commercialization orientation and R&D intensity complement each other. A firm's commercialization orientation can play a more important role than R&D in the process of exploiting the value of technology assets. The commercialization of a firm's technology assets, including knowledge flows and knowledge stocks, is a complex task and there is no single best strategy available for all firms. [PUBLICATION ABSTRACT] This paper investigates how technology-based firms deploy their R&D and marketing resources for commercializing their technology assets. Specifically, we examine the main effects of R&D intensity, knowledge stocks, and commercialization orientation on firm performance as well as the interaction effects among the above variables. The US patent and financial data of 258 US-based technology public firms were collected and integrated as the empirical base for testing the hypotheses. Our results suggest that firms in different technology categories should have different technology commercialization strategies. Commercialization orientation and R&D intensity complement each other. A firm's commercialization orientation can play a more important role than R&D in the process of exploiting the value of technology assets. The commercialization of a firm's technology assets, including knowledge flows and knowledge stocks, is a complex task and there is no single best strategy available for all firms. All rights reserved, Elsevier This paper investigates how technology-based firms deploy their R&D and marketing resources for commercializing their technology assets. Specifically, we examine the main effects of R&D intensity, knowledge stocks, and commercialization orientation on firm performance as well as the interaction effects among the above variables. The US patent and financial data of 258 US-based technology public firms were collected and integrated as the empirical base for testing the hypotheses. Our results suggest that firms in different technology categories should have different technology commercialization strategies. Commercialization orientation and R&D intensity complement each other. A firm's commercialization orientation can play a more important role than R&D in the process of exploiting the value of technology assets. The commercialization of a firm's technology assets, including knowledge flows and knowledge stocks, is a complex task and there is no single best strategy available for all firms.
Author	Lee, Yikuan Hung, Shih-Chang Lin, Bou-Wen
Author_xml	– sequence: 1 givenname: Bou-Wen surname: Lin fullname: Lin, Bou-Wen email: bwlin@mx.nthu.edu.tw organization: Institute of Technology Management, National Tsing Hua University, 101, Sec. 2, Kuan-Fu Road, Hsinchu, 30013, Taiwan – sequence: 2 givenname: Yikuan surname: Lee fullname: Lee, Yikuan email: pochien@saturn.yzu.edu.tw organization: Department of International Business, San Francisco State University, 1600 Holloway Avenue, San Francisco, CA 94132, United States – sequence: 3 givenname: Shih-Chang surname: Hung fullname: Hung, Shih-Chang email: schung@mx.nthu.edu.tw organization: Institute of Technology Management, National Tsing Hua University, 101, Sec. 2, Kuan-Fu Rd., Hsinchu, 30013, Taiwan
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article-title: Capturing value from knowledge assets: the new economy, markets for know-how, and intangible assets publication-title: Ca Manage Rev
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Snippet	This paper investigates how technology-based firms deploy their R&D and marketing resources for commercializing their technology assets. Specifically, we...
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SubjectTerms	Assets Business studies Commercialization Commercialization orientation Companies Complex tasks Data analysis Dynamic capabilities Empirical research Financial performance High tech industries Integration Knowledge Knowledge management Marketing Organizational effectiveness Organizational performance Public finance R&D R&D intensity Research & development Stocks Studies Technology
Title	R&D intensity and commercialization orientation effects on financial performance
URI	https://dx.doi.org/10.1016/j.jbusres.2006.01.002 http://econpapers.repec.org/article/eeejbrese/v_3a59_3ay_3a2006_3ai_3a6_3ap_3a679-685.htm https://www.proquest.com/docview/196325480 https://www.proquest.com/docview/36458932
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