Labrecque, L. I., & Milne, G. R. (2012). Exciting red and competent blue: The importance of color in marketing. Journal of the Academy of Marketing Science, 40(5), 711-727. https://doi.org/10.1007/s11747-010-0245-y
Chicago-Zitierstil (17. Ausg.)Labrecque, Lauren I., und George R. Milne. "Exciting Red and Competent Blue: The Importance of Color in Marketing." Journal of the Academy of Marketing Science 40, no. 5 (2012): 711-727. https://doi.org/10.1007/s11747-010-0245-y.
MLA-Zitierstil (9. Ausg.)Labrecque, Lauren I., und George R. Milne. "Exciting Red and Competent Blue: The Importance of Color in Marketing." Journal of the Academy of Marketing Science, vol. 40, no. 5, 2012, pp. 711-727, https://doi.org/10.1007/s11747-010-0245-y.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.