An assessment of the use of partial least squares structural equation modeling in marketing research

Most methodological fields undertake regular critical reflections to ensure rigorous research and publication practices, and, consequently, acceptance in their domain. Interestingly, relatively little attention has been paid to assessing the use of partial least squares structural equation modeling...

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Bibliographic Details
Published in:	Journal of the Academy of Marketing Science Vol. 40; no. 3; pp. 414 - 433
Main Authors:	Hair, Joe F., Sarstedt, Marko, Ringle, Christian M., Mena, Jeannette A.
Format:	Journal Article
Language:	English
Published:	Boston Springer US 01.05.2012 Springer Science + Business Media LLC Springer Springer Nature B.V
Subjects:	Analysis Business and Management Business enterprises Forecasts and trends Management Market share Marketing Marketing research Marktforschung Methodological Paper Partielle kleinste Quadrate Research methodology Researchers Social Sciences Statistical methods Strategic management Structural equation modeling Strukturgleichungsmodell Studies Variables Wissenschaftliche Methode United States Empirical research methods Path modeling Structural equation modeling Partial least squares
ISSN:	0092-0703, 1552-7824
Online Access:	Get full text
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