An assessment of the use of partial least squares structural equation modeling in marketing research

Most methodological fields undertake regular critical reflections to ensure rigorous research and publication practices, and, consequently, acceptance in their domain. Interestingly, relatively little attention has been paid to assessing the use of partial least squares structural equation modeling...

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Vydané v:	Journal of the Academy of Marketing Science Ročník 40; číslo 3; s. 414 - 433
Hlavní autori:	Hair, Joe F., Sarstedt, Marko, Ringle, Christian M., Mena, Jeannette A.
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Boston Springer US 01.05.2012 Springer Science + Business Media LLC Springer Springer Nature B.V
Predmet:	Analysis Business and Management Business enterprises Forecasts and trends Management Market share Marketing Marketing research Marktforschung Methodological Paper Partielle kleinste Quadrate Research methodology Researchers Social Sciences Statistical methods Strategic management Structural equation modeling Strukturgleichungsmodell Studies Variables Wissenschaftliche Methode United States Empirical research methods Path modeling Structural equation modeling Partial least squares
ISSN:	0092-0703, 1552-7824
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Abstract	Most methodological fields undertake regular critical reflections to ensure rigorous research and publication practices, and, consequently, acceptance in their domain. Interestingly, relatively little attention has been paid to assessing the use of partial least squares structural equation modeling (PLS-SEM) in marketing research—despite its increasing popularity in recent years. To fill this gap, we conducted an extensive search in the 30 top ranked marketing journals that allowed us to identify 204 PLS-SEM applications published in a 30-year period (1981 to 2010). A critical analysis of these articles addresses, amongst others, the following key methodological issues: reasons for using PLS-SEM, data and model characteristics, outer and inner model evaluations, and reporting. We also give an overview of the interdependencies between researchers’ choices, identify potential problem areas, and discuss their implications. On the basis of our findings, we provide comprehensive guidelines to aid researchers in avoiding common pitfalls in PLS-SEM use. This study is important for researchers and practitioners, as PLS-SEM requires several critical choices that, if not made correctly, can lead to improper findings, interpretations, and conclusions.
AbstractList	Most methodological fields undertake regular critical reflections to ensure rigorous research and publication practices, and, consequently, acceptance in their domain. Interestingly, relatively little attention has been paid to assessing the use of partial least squares structural equation modeling (PLS-SEM) in marketing research--despite its increasing popularity in recent years. To fill this gap, we conducted an extensive search in the 30 top ranked marketing journals that allowed us to identify 204 PLS-SEM applications published in a 30-year period (1981 to 2010). A critical analysis of these articles addresses, amongst others, the following key methodological issues: reasons for using PLS-SEM, data and model characteristics, outer and inner model evaluations, and reporting. We also give an overview of the interdependencies between researchers' choices, identify potential problem areas, and discuss their implications. On the basis of our findings, we provide comprehensive guidelines to aid researchers in avoiding common pitfalls in PLS-SEM use. This study is important for researchers and practitioners, as PLS-SEM requires several critical choices that, if not made correctly, can lead to improper findings, interpretations, and conclusions. Most methodological fields undertake regular critical reflections to ensure rigorous research and publication practices, and, consequently, acceptance in their domain. Interestingly, relatively little attention has been paid to assessing the use of partial least squares structural equation modeling (PLS-SEM) in marketing research--despite its increasing popularity in recent years. To fill this gap, we conducted an extensive search in the 30 top ranked marketing journals that allowed us to identify 204 PLS-SEM applications published in a 30-year period (1981 to 2010). A critical analysis of these articles addresses, amongst others, the following key methodological issues: reasons for using PLS-SEM, data and model characteristics, outer and inner model evaluations, and reporting. We also give an overview of the interdependencies between researchers' choices, identify potential problem areas, and discuss their implications. On the basis of our findings, we provide comprehensive guidelines to aid researchers in avoiding common pitfalls in PLS-SEM use. This study is important for researchers and practitioners, as PLS-SEM requires several critical choices that, if not made correctly, can lead to improper findings, interpretations, and conclusions.[PUBLICATION ABSTRACT] Most methodological fields undertake regular critical reflections to ensure rigorous research and publication practices, and, consequently, acceptance in their domain. Interestingly, relatively little attention has been paid to assessing the use of partial least squares structural equation modeling (PLS-SEM) in marketing research--despite its increasing popularity in recent years. To fill this gap, we conducted an extensive search in the 30 top ranked marketing journals that allowed us to identify 204 PLS-SEM applications published in a 30-year period (1981 to 2010). A critical analysis of these articles addresses, amongst others, the following key methodological issues: reasons for using PLS-SEM, data and model characteristics, outer and inner model evaluations, and reporting. We also give an overview of the interdependencies between researchers' choices, identify potential problem areas, and discuss their implications. On the basis of our findings, we provide comprehensive guidelines to aid researchers in avoiding common pitfalls in PLS-SEM use. This study is important for researchers and practitioners, as PLS-SEM requires several critical choices that, if not made correctly, can lead to improper findings, interpretations, and conclusions. Keywords Empirical research methods * Partial least squares * Path modeling * Structural equation modeling
Audience	Academic
Author	Mena, Jeannette A. Ringle, Christian M. Hair, Joe F. Sarstedt, Marko
Author_xml	– sequence: 1 givenname: Joe F. surname: Hair fullname: Hair, Joe F. email: jhair3@kennesaw.edu organization: Kennesaw State University, KSU Center, DBA Program – sequence: 2 givenname: Marko surname: Sarstedt fullname: Sarstedt, Marko organization: Ludwig-Maximilians-University Munich (LMU), Institute for Market-based Management (IMM), University of Newcastle, Faculty of Business and Law – sequence: 3 givenname: Christian M. surname: Ringle fullname: Ringle, Christian M. organization: University of Newcastle, Faculty of Business and Law, Hamburg University of Technology (TUHH), Institute for Human Resource Management and Organizations (HRMO) – sequence: 4 givenname: Jeannette A. surname: Mena fullname: Mena, Jeannette A. organization: University of South Florida, College of Business
BackLink	http://www.econis.eu/PPNSET?PPN=717997359$$DView this record in ZBW - Deutsche Zentralbibliothek für Wirtschaftswissenschaften
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ContentType	Journal Article
Copyright	Academy of Marketing Science 2011 COPYRIGHT 2012 Springer Academy of Marketing Science 2012
Copyright_xml	– notice: Academy of Marketing Science 2011 – notice: COPYRIGHT 2012 Springer – notice: Academy of Marketing Science 2012
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SubjectTerms	Analysis Business and Management Business enterprises Forecasts and trends Management Market share Marketing Marketing research Marktforschung Methodological Paper Partielle kleinste Quadrate Research methodology Researchers Social Sciences Statistical methods Strategic management Structural equation modeling Strukturgleichungsmodell Studies Variables Wissenschaftliche Methode
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Title	An assessment of the use of partial least squares structural equation modeling in marketing research
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