The dataset for validation of customer inspiration construct in Malaysian context

This study intended to validate customer inspiration (CI)in Malaysian/developing country context. Data were collected from two different respondents for two studies - from Millennial customers of the auto industry and Generation Z customers of the smartphone industry. The survey conducted through a...

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Bibliographic Details
Published in:Data in brief Vol. 25; p. 104131
Main Authors: Ghouri, Arsalan Mujahid, Kin, Tai Mei, Yunus, Nek Kamal bin Yeop, Akhtar, Pervaiz
Format: Journal Article
Language:English
Published: Netherlands Elsevier Inc 01.08.2019
Elsevier
Subjects:
Business, Management and Accounting
data collection
industry
market orientation
mobile telephones
questionnaires
research planning
statistical analysis
surveys
ISSN:2352-3409, 2352-3409
Online Access:Get full text
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Summary:This study intended to validate customer inspiration (CI)in Malaysian/developing country context. Data were collected from two different respondents for two studies - from Millennial customers of the auto industry and Generation Z customers of the smartphone industry. The survey conducted through a standardized and structured questionnaire. The variables of the both studies were customer-defined market orientation (MO) (customer orientation, competitor orientation, and interfunctional coordination), CI (inspired-by and inspired-to), and customer loyalty (CL). This research strategy, in terms of quantity, is descriptive and correlational. Statistical analysis of the data was carried out, using ADANCO 2.0. The finding of the study suggests all results of data 1 and data 2 were significant, and CI mediates the sub-constructs of MO with CL.
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ISSN:2352-3409
2352-3409
DOI:10.1016/j.dib.2019.104131