The dataset for validation of customer inspiration construct in Malaysian context

This study intended to validate customer inspiration (CI)in Malaysian/developing country context. Data were collected from two different respondents for two studies - from Millennial customers of the auto industry and Generation Z customers of the smartphone industry. The survey conducted through a...

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Bibliographic Details

Published in:	Data in brief Vol. 25; p. 104131
Main Authors:	Ghouri, Arsalan Mujahid, Kin, Tai Mei, Yunus, Nek Kamal bin Yeop, Akhtar, Pervaiz
Format:	Journal Article
Language:	English
Published:	Netherlands Elsevier Inc 01.08.2019 Elsevier
Subjects:	Business, Management and Accounting data collection industry market orientation mobile telephones questionnaires research planning statistical analysis surveys
ISSN:	2352-3409, 2352-3409
Online Access:	Get full text
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