The dataset for validation of customer inspiration construct in Malaysian context
This study intended to validate customer inspiration (CI)in Malaysian/developing country context. Data were collected from two different respondents for two studies - from Millennial customers of the auto industry and Generation Z customers of the smartphone industry. The survey conducted through a...
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| Vydané v: | Data in brief Ročník 25; s. 104131 |
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01.08.2019
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| Abstract | This study intended to validate customer inspiration (CI)in Malaysian/developing country context. Data were collected from two different respondents for two studies - from Millennial customers of the auto industry and Generation Z customers of the smartphone industry. The survey conducted through a standardized and structured questionnaire. The variables of the both studies were customer-defined market orientation (MO) (customer orientation, competitor orientation, and interfunctional coordination), CI (inspired-by and inspired-to), and customer loyalty (CL). This research strategy, in terms of quantity, is descriptive and correlational. Statistical analysis of the data was carried out, using ADANCO 2.0. The finding of the study suggests all results of data 1 and data 2 were significant, and CI mediates the sub-constructs of MO with CL. |
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| AbstractList | This study intended to validate customer inspiration (CI)in Malaysian/developing country context. Data were collected from two different respondents for two studies - from Millennial customers of the auto industry and Generation Z customers of the smartphone industry. The survey conducted through a standardized and structured questionnaire. The variables of the both studies were customer-defined market orientation (MO) (customer orientation, competitor orientation, and interfunctional coordination), CI (inspired-by and inspired-to), and customer loyalty (CL). This research strategy, in terms of quantity, is descriptive and correlational. Statistical analysis of the data was carried out, using ADANCO 2.0. The finding of the study suggests all results of data 1 and data 2 were significant, and CI mediates the sub-constructs of MO with CL.This study intended to validate customer inspiration (CI)in Malaysian/developing country context. Data were collected from two different respondents for two studies - from Millennial customers of the auto industry and Generation Z customers of the smartphone industry. The survey conducted through a standardized and structured questionnaire. The variables of the both studies were customer-defined market orientation (MO) (customer orientation, competitor orientation, and interfunctional coordination), CI (inspired-by and inspired-to), and customer loyalty (CL). This research strategy, in terms of quantity, is descriptive and correlational. Statistical analysis of the data was carried out, using ADANCO 2.0. The finding of the study suggests all results of data 1 and data 2 were significant, and CI mediates the sub-constructs of MO with CL. This study intended to validate customer inspiration (CI)in Malaysian/developing country context. Data were collected from two different respondents for two studies - from Millennial customers of the auto industry and Generation Z customers of the smartphone industry. The survey conducted through a standardized and structured questionnaire. The variables of the both studies were customer-defined market orientation (MO) (customer orientation, competitor orientation, and interfunctional coordination), CI (inspired-by and inspired-to), and customer loyalty (CL). This research strategy, in terms of quantity, is descriptive and correlational. Statistical analysis of the data was carried out, using ADANCO 2.0. The finding of the study suggests all results of data 1 and data 2 were significant, and CI mediates the sub-constructs of MO with CL. |
| ArticleNumber | 104131 |
| Author | Kin, Tai Mei Ghouri, Arsalan Mujahid Yunus, Nek Kamal bin Yeop Akhtar, Pervaiz |
| AuthorAffiliation | a Universiti Pendidikan Sultan Idris, Malaysia b University of Hull, UK |
| AuthorAffiliation_xml | – name: a Universiti Pendidikan Sultan Idris, Malaysia – name: b University of Hull, UK |
| Author_xml | – sequence: 1 givenname: Arsalan Mujahid surname: Ghouri fullname: Ghouri, Arsalan Mujahid email: arsalan@fpe.upsi.edu.my, arsalan.ghouri@ymail.com organization: Universiti Pendidikan Sultan Idris, Malaysia – sequence: 2 givenname: Tai Mei surname: Kin fullname: Kin, Tai Mei organization: Universiti Pendidikan Sultan Idris, Malaysia – sequence: 3 givenname: Nek Kamal bin Yeop surname: Yunus fullname: Yunus, Nek Kamal bin Yeop organization: Universiti Pendidikan Sultan Idris, Malaysia – sequence: 4 givenname: Pervaiz orcidid: 0000-0002-7896-4438 surname: Akhtar fullname: Akhtar, Pervaiz organization: University of Hull, UK |
| BackLink | https://www.ncbi.nlm.nih.gov/pubmed/31440536$$D View this record in MEDLINE/PubMed |
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| Cites_doi | 10.1016/j.dib.2018.10.169 10.1207/s15327752jpa6803_5 10.1016/S0148-2963(98)00114-3 10.1177/002224377301000408 10.1142/S0218495818500048 10.1007/s11747-014-0403-8 |
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| SubjectTerms | Business, Management and Accounting data collection industry market orientation mobile telephones questionnaires research planning statistical analysis surveys |
| Title | The dataset for validation of customer inspiration construct in Malaysian context |
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