Popular Music as Public Health Technology: Music for Global Human Development and “Giving Voice to Health” in Liberia

This article presents an applied ethnomusicological approach to public health promotion, showing how mediated popular music can support better sanitation behavior, by outlining a pilot project conducted in post-conflict Liberia. This approach centers on amethodfor effective, sustainable, empowering,...

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Vydáno v:Journal of folklore research Ročník 54; číslo 1-2; s. 41 - 86
Hlavní autor: Frishkopf, Michael
Médium: Journal Article
Jazyk:angličtina
Vydáno: Bloomington Indiana University Press 01.01.2017
Témata:
Action research
Analysis
Applied anthropology
Applied research
Behavior change
Behavior modification
Behavioral changes
Beliefs
Blues (Music)
Book publishing
Case studies
Change agents
Cognitive development
Collaboration
Constructivism
Creativity
Double consciousness
Economic development
Egalitarianism
Empowerment
Ethics
Ethnomusicology
Folk music
Folklore
Grass roots movement
Health behavior
Health education
Health promotion
Health services
Hegemony
Heroism & heroes
Human development
Hygiene
Intersectionality
Literary devices
Logic
Medical technology
Mental health
Multiculturalism & pluralism
Music
Music education
Music videos
Musical performances
Musical register
Musicology
Narrative techniques
Participatory action research
Pedagogy
Physical fitness
Pilot projects
Popular music
Psychological theories
Public health
Public health movements
Sanitation
Social change
Sustainability
Sustainable development
Technology
Theory
Vocal music
Water shortages
Websites
Liberia
Canada
United Kingdom
Ghana
West Africa
ISSN:0737-7037, 1543-0413
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Shrnutí:This article presents an applied ethnomusicological approach to public health promotion, showing how mediated popular music can support better sanitation behavior, by outlining a pilot project conducted in post-conflict Liberia. This approach centers on amethodfor effective, sustainable, empowering, and ethical collaboration and atheoryfor positive behavioral change. The method is Participatory Action Research (PAR), a powerful model for applied, collaborative ethnomusicology. The PAR model radically revises the relationship between “researcher” and “researched,” combining committed, egalitarianparticipation, transformativeaction, and appliedresearchaimed at positive, sustainable social change, in a continuous spiral of planning, acting, observing, and reflecting. The theory is the social psychological notion of “reasoned action” (Fishbein and Ajzen 1975), as applied to public health by Hubley (1984; 1988; 1993) to underscore the combined roles of beliefs, values, and subject norms to influence behavioral intentions toward health. I augment this theory, highlighting music's affective potential for shaping belief, value, and subject norms. Taken together, theory and method support what I call “human development,” defined as progress toward collaboratively-set humanly-oriented objectives, via grassroots, egalitarian, empowering collaborations. The pilot project is enacted by a far-flung PAR network, including nationals of Liberia, the USA, and Canada, connecting creative music/video production, ethnomusicology, public health, and development. Project outputs include a music video and a documentary video, linked through common sounds, images, and purpose. Each is “double-sided,” seeking to change behavior in both the developing and developed worlds. The article assesses project limitations and charts strategies to address them in the future.
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ISSN:0737-7037
1543-0413
DOI:10.2979/jfolkrese.54.2.03