Home Country Image, Country Brand Equity and Consumers' Product Preferences: An Empirical Study
This study applies the construct of brand equity in a country context, and measures the value-added with which the name of a country endows a product or a brand as perceived by the individual consumer. Specifically, based on Yoo and Donthu's (2001) brand equity scale, a country brand equity (CB...
Saved in:
| Published in: | Management international review Vol. 48; no. 5; pp. 577 - 602 |
|---|---|
| Main Authors: | , , |
| Format: | Journal Article |
| Language: | English |
| Published: |
Wiesbaden
Gabler Verlag
01.11.2008
SP Gabler Verlag Springer Nature B.V |
| Subjects: | |
| ISSN: | 0938-8249, 1861-8901 |
| Online Access: | Get full text |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Abstract | This study applies the construct of brand equity in a country context, and measures the value-added with which the name of a country endows a product or a brand as perceived by the individual consumer. Specifically, based on Yoo and Donthu's (2001) brand equity scale, a country brand equity (CBE) scale is developed and empirically tested for its psychometric properties; subsequently a model linking (home) country image (COI) and product preferences with country brand equity as an intervening variable is estimated. Results indicate (a) that country brand equity is influenced by country image perceptions, (b) that country brand equity positively impacts on product preferences, and (c) that the latter are not directly influenced by country image perceptions. |
|---|---|
| AbstractList | and Key Results
This study applies the construct of brand equity in a country context, and measures the value-added with which the name of a country endows a product or a brand as perceived by the individual consumer.
Specifically, based on Yoo and Donthu’s (
2001
) brand equity scale, a country brand equity (CBE) scale is developed and empirically tested for its psychometric properties; subsequently a model linking (home) country image (COI) and product preferences with country brand equity as an intervening variable is estimated.
-Results indicate (a) R country brand equity is influenced by country image perceptions, (b) that country brand equity positively impacts on product preferences, and (c) that the latter are not directly influenced by country image perceptions. This study applies the construct of brand equity in a country context, and measures the value-added with which the name of a country endows a product or a brand as perceived by the individual consumer. Specifically, based on Yoo and Donthu's (2001) brand equity scale, a country brand equity (CBE) scale is developed and empirically tested for its psychometric properties; subsequently a model linking (home) country image (COI) and product preferences with country brand equity as an intervening variable is estimated. Results indicate (a) that country brand equity is influenced by country image perceptions, (b) that country brand equity positively impacts on product preferences, and (c) that the latter are not directly influenced by country image perceptions. This study applies the construct of brand equity in a country context, and measures the value-added with which the name of a country endows a product or a brand as perceived by the individual consumer. Specifically, based on Yoo and Donthu's (2001) brand equity scale, a country brand equity scale is developed and empirically tested for its psychometric properties; subsequently a model linking (home) country image and product preferences with country brand equity as an intervening variable is estimated. Results indicate (a) that country brand equity is influenced by country image perceptions, (b) that country brand equity positively impacts on product preferences, and (c) that the latter are not directly influenced by country image perceptions. o This study applies the construct of brand equity in a country context, and measures the value-added with which the name of a country endows a product or a brand as perceived by the individual consumer. o Specifically, based on Yoo and Donthu's (2001) brand equity scale, a country brand equity (CBE) scale is developed and empirically tested for its psychometric properties; subsequently a model linking (home) country image (COI) and product preferences with country brand equity as an intervening variable is estimated. o Results indicate (a) that country brad equity is influenced by country image perceptions, (b) that country brand equity positively impacts on product preferences, and (c) that the latter are not directly influenced by country image perceptions. |
| Audience | Trade |
| Author | Zeugner-Roth, Katharina Petra Diamantopoulos, Adamantios Montesinos, Ángeles |
| Author_xml | – sequence: 1 givenname: Katharina Petra surname: Zeugner-Roth fullname: Zeugner-Roth, Katharina Petra – sequence: 2 givenname: Adamantios surname: Diamantopoulos fullname: Diamantopoulos, Adamantios – sequence: 3 givenname: Ángeles surname: Montesinos fullname: Montesinos, Ángeles |
| BookMark | eNp9kU2LHCEQhiVsILOb_IAcAk0OySW9KW37K7fJMMkuLCSQ5Cy2loNDt86qfeh_H4cOG1iWRaVU3qcs670kF847JOQthWsK0H6OlNZtXQJ0eVW0XF6QDe0aWnY90Auygb7qyo7x_hW5jPEIQBmnbEPEjZ-w2PnZpbAUt5M84KeH49cgnS7297NNS3He7ryL84Qhfix-Bq9nlXJEgwGdwvil2LpiP51ssEqOxa806-U1eWnkGPHNv3hF_nzb_97dlHc_vt_utnelqjlLpWxqTnXPTYMdGmPUIHWFjanbHnTVG14x1M2QawZTIUc9gKRtXeuBDYbBUF2RD2veU_D3M8YkJhsVjqN06OcoqjbLoYcsfP9IePRzcLk2wYC1wDijWVSuooMcUVhnfApSHdBhkGNuvLH5ekt7WlOeZ9ZfP6HPQ-Nk1ZMAXQEVfIy5heIU7CTDIiiIs6FiNVRkQ8XZULFkpn3EKJtksj57Je34LMlWMuZX3AHD_z8_B71boWNMPjzUx6GpO9ax6i-WwMA1 |
| CODEN | MINRAY |
| CitedBy_id | crossref_primary_10_1016_j_ibusrev_2009_12_006 crossref_primary_10_1108_IMR_12_2023_0352 crossref_primary_10_1057_jibs_2013_67 crossref_primary_10_1080_08961530_2021_1922962 crossref_primary_10_1080_08841241_2012_705795 crossref_primary_10_1016_j_jretconser_2017_02_014 crossref_primary_10_1108_02634501111138536 crossref_primary_10_1016_j_ibusrev_2020_101713 crossref_primary_10_1108_EBR_11_2022_0224 crossref_primary_10_18568_1980_4865_9259_74 crossref_primary_10_1016_j_ibusrev_2016_01_003 crossref_primary_10_1108_02651331011058617 crossref_primary_10_1007_s11115_018_0402_1 crossref_primary_10_1007_s11575_022_00479_w crossref_primary_10_1080_13527266_2020_1832137 crossref_primary_10_1016_j_jbusres_2021_05_034 crossref_primary_10_1108_02634501111129257 crossref_primary_10_18568_1980_4865_921_19 crossref_primary_10_1108_BFJ_02_2025_0206 crossref_primary_10_1016_j_jbusres_2022_02_036 crossref_primary_10_1108_IMR_03_2015_0073 crossref_primary_10_1057_s41254_025_00400_w crossref_primary_10_1016_j_ibusrev_2018_02_007 crossref_primary_10_3390_su16135412 crossref_primary_10_1590_1807_7692bar2020180128 crossref_primary_10_1108_IMR_11_2019_0268 crossref_primary_10_2478_subboec_2018_0005 crossref_primary_10_1057_bm_2016_11 crossref_primary_10_32725_det_2010_012 crossref_primary_10_1007_s11575_021_00454_x crossref_primary_10_1108_RAUSP_06_2020_0131 crossref_primary_10_1108_02651331111167589 crossref_primary_10_3390_su9101748 crossref_primary_10_1108_QMR_12_2017_0188 crossref_primary_10_1080_08961530_2019_1590280 crossref_primary_10_3390_su12187373 crossref_primary_10_1509_jim_15_0123 crossref_primary_10_1080_1540496X_2019_1703105 crossref_primary_10_1016_j_emj_2018_07_003 crossref_primary_10_1057_s41262_020_00192_9 crossref_primary_10_1108_JRIM_02_2014_0007 crossref_primary_10_1108_IJPHM_03_2018_0019 crossref_primary_10_3389_fpsyg_2022_740269 crossref_primary_10_1177_0887302X14538117 crossref_primary_10_1108_02651331011037494 crossref_primary_10_1080_19388160_2013_870505 crossref_primary_10_11118_actaun201563020667 crossref_primary_10_1016_j_ibusrev_2021_101969 crossref_primary_10_1016_j_jbusres_2010_11_020 crossref_primary_10_1108_IJRDM_09_2012_0080 crossref_primary_10_1108_MIP_04_2013_0073 crossref_primary_10_1509_jim_13_0004 crossref_primary_10_1057_bm_2011_51 crossref_primary_10_1093_qopen_qoaa012 crossref_primary_10_1007_s11747_020_00767_7 crossref_primary_10_1016_j_ibusrev_2014_08_010 crossref_primary_10_1108_13555851211237885 crossref_primary_10_1016_j_jdmm_2014_06_001 crossref_primary_10_1108_IMR_01_2012_0001 crossref_primary_10_1108_JPBM_04_2021_3444 crossref_primary_10_1509_jim_15_0056 crossref_primary_10_1007_s11575_013_0170_7 crossref_primary_10_1016_j_jbusres_2009_09_009 crossref_primary_10_1057_s41254_019_00125_7 crossref_primary_10_5585_remark_v22i1_20256 crossref_primary_10_1080_10454446_2014_940116 crossref_primary_10_3390_app10113733 crossref_primary_10_1016_j_jbusres_2022_08_021 crossref_primary_10_1108_JRME_10_2013_0029 crossref_primary_10_1080_08911762_2012_720535 crossref_primary_10_1108_IJWBR_08_2024_0047 crossref_primary_10_2501_IJMR_2016_020 crossref_primary_10_1515_roms_2020_0084 crossref_primary_10_1108_IMR_02_2015_0028 crossref_primary_10_24857_rgsa_v18n9_151 crossref_primary_10_1016_j_jretconser_2015_11_004 crossref_primary_10_1108_IJCHM_03_2020_0186 crossref_primary_10_1108_IMDS_05_2016_0185 crossref_primary_10_3390_su10114186 crossref_primary_10_1080_08961530_2018_1520670 crossref_primary_10_1108_02651331111167606 crossref_primary_10_1016_j_jbusres_2015_12_075 crossref_primary_10_1057_bm_2012_3 crossref_primary_10_1080_14330237_2019_1568082 |
| Cites_doi | 10.1177/1069031X9300100403 10.1108/00251749710169666 10.1006/jrpe.1993.1005 10.1057/palgrave.jibs.8490379 10.1037//0022-3514.51.6.1173 10.1080/00913367.1995.10673481 10.1108/03090560610657903 10.1177/002224378101800104 10.1108/02634509810217309 10.1108/02651330510581190 10.1300/J057v12n01_06 10.2307/1251446 10.1016/S0148-2963(01)00303-4 10.1177/009207038301100106 10.1177/0092070300282002 10.1300/J037v08n03_02 10.1111/0162-895X.00331 10.1057/palgrave.jibs.8400293 10.1057/palgrave.jibs.8490824 10.1177/002224377901600110 10.1016/0167-8116(91)90027-5 10.1057/palgrave.bm.2540139 10.1177/0276146700201006 10.1177/002224378802500207 10.1509/jimk.13.2.114.64855 10.1300/J046v09n03_06 10.1016/S0148-2963(99)00098-3 10.1057/palgrave.bm.2540075 10.1108/03090560010342610 10.1108/10610420210445505 10.1177/002224379403100201 10.1057/palgrave.jibs.8490943 10.1016/0148-2963(93)90047-S 10.1108/08876040110407491 10.1057/palgrave.pb.5990003 10.1007/BF02894524 10.1016/S0167-8116(99)00017-8 10.1016/0167-8116(93)90030-3 10.1111/j.1467-8551.2006.00500.x 10.2307/41165845 10.1108/03090560110363391 10.1080/00913367.1994.10673430 10.1080/10696679.2002.11501909 10.1057/palgrave.jibs.8400000 10.1037/1082-989X.12.2.205 10.1177/002224299305700101 10.1086/208856 10.1037/0021-9010.90.4.710 10.1007/s11575-006-0115-5 10.1057/palgrave.jibs.8490398 10.4337/9781781950395.00032 10.1177/002224297003400115 10.1108/02651330010322615 10.1108/02651330210430695 10.1108/07363769510095270 10.1177/009207038801600107 10.1016/S0263-2373(01)00019-6 10.2307/3791647 10.1057/palgrave.pb.5990042 10.1108/02651339610131405 10.1016/S0148-2963(01)00223-5 10.1300/J042v04n02_05 10.1016/S0019-8501(99)00116-9 10.1108/10610420310498821 10.1057/palgrave.bm.2540079 10.1057/palgrave.jibs.8490276 10.1177/002224378702400304 10.1509/jmkg.65.2.81.18255 10.1057/palgrave.emr.1500049 10.1108/10610420510601012 10.1177/002224378902600208 10.1287/mksc.12.1.28 10.1057/palgrave.bm.2540076 10.1016/S0167-4870(99)00023-9 10.1177/002224298705100201 10.2307/2393203 10.1057/palgrave.jibs.8490861 10.1108/02651339010141365 10.1086/376806 10.1108/10610420310485032 10.1016/S0969-5931(03)00077-5 10.1108/03090569810197471 10.1007/978-1-349-11336-1 10.1080/09652540210125297 10.1007/s11575-007-0021-5 10.1108/10610429510103818 10.1108/02651339910257610 10.1108/10610420310463126 10.1057/palgrave.bm.2540101 10.1177/1069031X9300100105 10.1016/S0148-2963(02)00328-4 10.1057/palgrave.jibs.8490539 10.1300/J037v02n01_03 10.1177/002224379102800306 10.1177/002224299305700407 |
| ContentType | Journal Article |
| Copyright | 2008 Gabler/GWV Fachverlage GmbH Gabler Verlag 2008 COPYRIGHT 2008 Gabler Verlag Copyright Betriebswirthschaftlicher Verlag 2008 |
| Copyright_xml | – notice: 2008 Gabler/GWV Fachverlage GmbH – notice: Gabler Verlag 2008 – notice: COPYRIGHT 2008 Gabler Verlag – notice: Copyright Betriebswirthschaftlicher Verlag 2008 |
| DBID | AAYXX CITATION 3V. 7WY 7WZ 7XB 87Z 88C 8AO 8BF 8BJ 8FI 8FJ 8FK 8FL 8G5 ABUWG AFKRA AXJJW AZQEC BENPR BEZIV CCPQU DWQXO FQK FREBS FRNLG FYUFA F~G GHDGH GNUQQ GUQSH JBE K60 K6~ K8~ L.- L.0 M0C M0Q M0T M2O MBDVC PHGZM PHGZT PJZUB PKEHL PPXIY PQBIZ PQBZA PQEST PQQKQ PQUKI Q9U S0X |
| DOI | 10.1007/s11575-008-0031-y |
| DatabaseName | CrossRef ProQuest Central (Corporate) ABI/INFORM Collection ABI/INFORM Global (PDF only) ProQuest Central (purchase pre-March 2016) ABI/INFORM Collection Healthcare Administration Database (Alumni) ProQuest Pharma Collection European Business Database (Alumni Edition) International Bibliography of the Social Sciences (IBSS) ProQuest Hospital Collection Hospital Premium Collection (Alumni Edition) ProQuest Central (Alumni) (purchase pre-March 2016) ABI/INFORM Collection (Alumni) Research Library (Alumni) ProQuest Central (Alumni) ProQuest Central UK/Ireland Asian & European Business Collection ProQuest Central Essentials ProQuest Central Business Premium Collection ProQuest One Community College ProQuest Central International Bibliography of the Social Sciences Asian & European Business Collection (Alumni) Business Premium Collection (Alumni) Proquest Health Research Premium Collection ABI/INFORM Global (Corporate) Health Research Premium Collection (Alumni) ProQuest Central Student ProQuest Research Library International Bibliography of the Social Sciences ProQuest Business Collection (Alumni Edition) ProQuest Business Collection DELNET Management Collection ABI/INFORM Professional Advanced ABI/INFORM Professional Standard ABI/INFORM Global European Business Database Healthcare Administration Database Research Library Research Library (Corporate) ProQuest Central Premium ProQuest One Academic (New) ProQuest Health & Medical Research Collection ProQuest One Academic Middle East (New) ProQuest One Health & Nursing ProQuest One Business (UW System Shared) ProQuest One Business (Alumni) ProQuest One Academic Eastern Edition (DO NOT USE) ProQuest One Academic (retired) ProQuest One Academic UKI Edition ProQuest Central Basic SIRS Editorial |
| DatabaseTitle | CrossRef ABI/INFORM Global (Corporate) ProQuest Business Collection (Alumni Edition) ProQuest One Business ProQuest European Business Research Library Prep ProQuest Central Student ProQuest One Academic Middle East (New) ProQuest Central Essentials SIRS Editorial Asian & European Business Collection ProQuest Central (Alumni Edition) ProQuest One Community College ProQuest One Health & Nursing Research Library (Alumni Edition) ProQuest Pharma Collection ABI/INFORM Complete Asian & European Business Collection (Alumni) ProQuest Central ABI/INFORM Professional Advanced ProQuest Health & Medical Research Collection Health Research Premium Collection International Bibliography of the Social Sciences (IBSS) ProQuest European Business (Alumni Edition) ABI/INFORM Professional Standard ProQuest Central Korea Health & Medical Research Collection ProQuest Research Library ProQuest Central (New) ABI/INFORM Complete (Alumni Edition) Business Premium Collection ABI/INFORM Global ABI/INFORM Global (Alumni Edition) ProQuest Central Basic ProQuest One Academic Eastern Edition ProQuest Health Management ProQuest Hospital Collection Health Research Premium Collection (Alumni) ProQuest Business Collection ProQuest Hospital Collection (Alumni) ProQuest One Academic UKI Edition ProQuest Health Management (Alumni Edition) ProQuest DELNET Management Collection ProQuest One Business (Alumni) ProQuest One Academic ProQuest One Academic (New) ProQuest Central (Alumni) Business Premium Collection (Alumni) |
| DatabaseTitleList | ABI/INFORM Global (Corporate) International Bibliography of the Social Sciences (IBSS) |
| Database_xml | – sequence: 1 dbid: BENPR name: ProQuest Central url: https://www.proquest.com/central sourceTypes: Aggregation Database |
| DeliveryMethod | fulltext_linktorsrc |
| Discipline | Business |
| EISSN | 1861-8901 |
| EndPage | 602 |
| ExternalDocumentID | 1624138391 A191514514 10_1007_s11575_008_0031_y 40658282 |
| Genre | Feature |
| GeographicLocations | United States United States--US Spain |
| GeographicLocations_xml | – name: United States – name: Spain – name: United States--US |
| GroupedDBID | -Y2 -~X .86 .VR 06D 0R~ 0VY 199 1N0 1XV 203 29M 2J2 2JN 2JY 2KG 2KM 2LR 2VQ 2~H 3-Y 30V 4.4 406 408 40D 40E 5GY 5VS 61N 6NX 78A 7WY 8AO 8FI 8FJ 8FL 8G5 8TC 8UJ 95- 95. 95~ 96U 96X AAAVM AABHQ AAHNG AAIAL AAJBT AAJKR AANZL AAPKM AARHV AARTL AATGJ AATVU AAUYE AAVDF AAYIU AAYOK AAYQN AAYTO AAYZH ABBHK ABDZT ABECU ABFSG ABFTD ABFTV ABHLI ABHQN ABJNI ABJOX ABKCH ABKVW ABMNI ABMQK ABNWP ABPPZ ABQBU ABSGB ABSXP ABTEG ABTHY ABTKH ABTMW ABULA ABUWG ABWNU ABXPI ABXSQ ABYYQ ACAOD ACBXY ACCUX ACDEK ACGFO ACGFS ACHQT ACHSB ACHXU ACKNC ACMDZ ACMFV ACMLO ACNCT ACOKC ACOMO ACPIV ACREN ACSTC ACXJH ACYUN ADAAO ADBBV ADGDI ADHHG ADHIR ADKNI ADKPE ADRFC ADTPH ADULT ADURQ ADYFF ADYOE ADZKW AEBTG AEGAL AEGNC AEJHL AEJRE AEKMD AEMSY AEOHA AEOZU AEPYU AESKC AETLH AEULS AEUPB AEVLU AEXYK AEZWR AFAZI AFBBN AFGCZ AFHIU AFKRA AFLOW AFQWF AFWTZ AFYQB AFZKB AGAYW AGDGC AGJBK AGMZJ AGQEE AGQMX AGRTI AGWIL AGWZB AGYKE AHAJD AHBYD AHIZY AHKAY AHPBZ AHWEU AIAKS AIIXL AILAN AITGF AIXLP AJBCO AJBLW AJRNO AJZVZ AKVCP ALIPV ALMA_UNASSIGNED_HOLDINGS ALWAN AMKLP AMTXH AMXSW AMYLF AMYQR AOCGG APTMU AQUVI ARMRJ ASMEE ATHPR AXJJW AXYYD AYFIA AYQZM AZQEC B-. BA0 BAAKF BAPOH BDATZ BENPR BEZIV BGNMA BIPZW BPHCQ BVXVI CAG CBXGM CCPQU CMDUG COF CS3 CSCUP DDRTE DNIVK DPUIP DU5 DWQXO EBLON EBS EBU EIOEI EJD ESBYG FERAY FFXSO FIGPU FINBP FJW FNLPD FRNLG FRRFC FSGXE FWDCC FYUFA GGCAI GGRSB GJIRD GNUQQ GNWQR GQ7 GROUPED_ABI_INFORM_RESEARCH GUQSH HF~ HG5 HG6 HLICF HMJXF HRMNR HVGLF HZ~ IAO IEA IJ- IKXTQ IOF IPC IPSME ITC ITM IWAJR IXC IXE I~X I~Z J-C J0Z JAAYA JBMMH JBSCW JENOY JHFFW JKQEH JLEZI JLXEF JPL JPPEU JST JZLTJ K60 K6~ K8~ KDC KOV L7B LLZTM M0C M0T M2O M4Y MA- N95 N9A NB9 NPVJJ NQJWS NU0 O9- O93 O9G O9J P2P P9M PF0 PHGZM PHGZT PQBIZ PQBZA PQQKQ PROAC PT4 Q2X QOS R89 R9I RIG ROL RPX RSV RWL RXW S0X S16 S27 S3B SA0 SAP SBE SDH SHX SISQX SJYHP SNE SNPRN SNX SOHCF SOJ SPISZ SRMVM SSLCW STPWE SZN T13 TAE TH9 TN5 TSG TSK TSV TUC TWZ U2A U5U UG4 UKHRP UOJIU UTJUX UZXMN VC2 VFIZW VGZHO W48 WH7 WK8 YK4 YLTOR YNT YQT Z45 ZCA ZMTXR -57 -5G -BR -EM -~C 1OL 3EH 3V. 41~ AABXT AACDK AASML AATNV AAYJJ ABAKF ABCQX ABDPE ABTAH ACDTI ACZOJ ADINQ AEFQL AHAVH AHQJS AHSBF AIGIU ALEEW BKOMP BXSLM GQ6 GROUPED_ABI_INFORM_COMPLETE H13 ICW IGG IHE JSODD K1G LPU NEJ NHB PKN PV9 QF4 QM6 RZL S1Z VQA VQP XI7 Z81 ZY4 AAYXX ABBRH ABDBE ABRTQ ABUFD AFDZB AFFHD AFOHR BAIFH BBTPI CITATION PJZUB PPXIY 7XB 8BF 8BJ 8FK FQK JBE L.- L.0 M0Q MBDVC PKEHL PQEST PQUKI Q9U PUEGO |
| ID | FETCH-LOGICAL-c542t-a6541d94f6e8efffcbad3e6f5790d39f432ed6b2410f3e4edb0a1755db2bf20b3 |
| IEDL.DBID | M0C |
| ISICitedReferencesCount | 103 |
| ISICitedReferencesURI | http://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=Summon&SrcAuth=ProQuest&DestLinkType=CitingArticles&DestApp=WOS_CPL&KeyUT=000207618500004&url=https%3A%2F%2Fcvtisr.summon.serialssolutions.com%2F%23%21%2Fsearch%3Fho%3Df%26include.ft.matches%3Dt%26l%3Dnull%26q%3D |
| ISSN | 0938-8249 |
| IngestDate | Thu Oct 02 09:56:11 EDT 2025 Wed Nov 12 03:40:46 EST 2025 Mon Nov 24 15:56:39 EST 2025 Mon Nov 24 15:47:57 EST 2025 Sat Nov 29 03:04:33 EST 2025 Tue Nov 18 22:04:09 EST 2025 Fri Feb 21 02:42:08 EST 2025 Thu Jul 03 21:08:17 EDT 2025 |
| IsPeerReviewed | true |
| IsScholarly | true |
| Issue | 5 |
| Keywords | Country Brand Equity Country Image Country Equity Brand Equity Product Preferences |
| Language | English |
| License | http://www.springer.com/tdm |
| LinkModel | DirectLink |
| MergedId | FETCHMERGED-LOGICAL-c542t-a6541d94f6e8efffcbad3e6f5790d39f432ed6b2410f3e4edb0a1755db2bf20b3 |
| Notes | SourceType-Scholarly Journals-1 ObjectType-Feature-1 content type line 14 ObjectType-Article-2 content type line 23 |
| PQID | 202702421 |
| PQPubID | 2291 |
| PageCount | 26 |
| ParticipantIDs | proquest_miscellaneous_37175090 proquest_journals_202702421 gale_infotracgeneralonefile_A191514514 gale_infotracacademiconefile_A191514514 crossref_primary_10_1007_s11575_008_0031_y crossref_citationtrail_10_1007_s11575_008_0031_y springer_journals_10_1007_s11575_008_0031_y jstor_primary_40658282 |
| PublicationCentury | 2000 |
| PublicationDate | 2008-11-01 |
| PublicationDateYYYYMMDD | 2008-11-01 |
| PublicationDate_xml | – month: 11 year: 2008 text: 2008-11-01 day: 01 |
| PublicationDecade | 2000 |
| PublicationPlace | Wiesbaden |
| PublicationPlace_xml | – name: Wiesbaden |
| PublicationTitle | Management international review |
| PublicationTitleAbbrev | MANAGE. INT. REV |
| PublicationYear | 2008 |
| Publisher | Gabler Verlag SP Gabler Verlag Springer Nature B.V |
| Publisher_xml | – name: Gabler Verlag – name: SP Gabler Verlag – name: Springer Nature B.V |
| References | PappuR.QuesterP. G.CookseyR. W.Consumer-Based Brand Equity: Improving the Measurement: Empirical EvidenceJournal of Product & Brand Management2005143143154 HoefflerS.KellerK. L.The Marketing Advantages of Strong BrandsJournal of Brand Management200310421445 ShimpT. A.SamieeS.MaddenT. J.Countries and Their Products: A Cognitive Structure PerspectiveJournal of the Academy of Marketing Science199321323330 O’ShaughnessyJO’ShaughnessyN.Treating the Nation as a Brand: Some Neglected IssuesJournal of Macromarketing2000205664 Papadopoulos, N./Heslop, L. A., Country Equity and Product-Country Images: State-of-the-art in Research and Implications, in Jain, S. C. (ed.), Handbook of Research in International Marketing, Cheltenham: Elgar 2003, pp. 402–433. KostermanR.FeshbachS.Toward a Measure of Patriotic and Nationalistic AttitudesPolitical Psychology198910257274 LassarW.MittalB.SharmaA.Measuring Customer-Based Brand EquityJournal of Consumer Marketing1995121119 Pappu, R./Quester, P. G., Conceptualizing Country Equity, in Book of Abstracts of INFORMS’ Marketing Science Conference, Marketing Science: A Two Way Street Linking Theory and Practice, University of Mainz, Wiesbaden 2001, pp. 257–258. WangC. K.LambC.The Impact of Selected Environmental Forces Upon Consumers' Willingness to Buy Foreign ProductsJournal of the Academy of Marketing Science1983117183 Pisharodi, R. M./Parameswaran, R., Confirmatory Factor Analysis of a Country-of-Origin Scale: Initial Results, Advances in Consumer, Advances in Consumer Research, 19, 1, 1992, pp. 706–714. Han, C./Terpstra, V., Country-of-Origin Effects for Uni-National and Bi-National Products, Journal of International Business Studies, 19, 2, 1988, pp. 235–255. Aaker, D. A., Measuring Brand Equity across Products and Markets, California Management Review, 38, 3, 1996, pp. 102–120. Bradley, F., Country-Company Interaction Effects and Supplier Preferences among Industrial Buyers, Industrial Marketing Management, 30, 6, 2001, pp. 511–524. d’AstousA.GargouriE.Consumer Evaluations of Brand ImitationsEuropean Journal of Marketing200135153167 MyersC. A.Managing Brand Equity: A Look at the Impact of AttributesJournal of Product and Brand Management2003123951 Knight, G. A./Calantone, R. J., A Flexible Model of Consumer Country-of-Origin Perceptions, International Marketing Review, 17, 2, 2000, pp. 127–145. DiamantopoulosA.SiguawJ. A.Formative Versus Reflective Indicators in Organizational Measure Development: A Comparison and Empirical IllustrationBritish Journal of Management200617263282 ReynoldsN. L.SimintirasA. C.DiamantopoulosA.Theoretical Justification of Sampling Choices in International Marketing Research: Key Issues and Guidelines for ResearchersJournal of International Business Studies2003348089 DeVellis, R. F., Scale Development, Theory and Applications, Thousand Oaks: Sage Publications 2003. AmineL.ChaoA. C. H.ArnoldM. J.Executive Insights: Exploring the Practical Effects of Country of Origin, Animosity and Price-Quality Issues: Two Case Studies of Taiwan and Acer in ChinaJournal of International Marketing200513114150 ShockerA. D.SrivastavaR. K.RuekertR. W.Challenges and Opportunities Facing Brand Management: An Introduction to the Special IssueJournal of Marketing Research199431149158 Aaker, D. A., Managing Brand Equity: Capitalizing on the Value of a Brand Name, New York: The Free Press 1991. CaponN.Brand Custodianship: a new Primer for Senior ManagersEuropean Management Journal200119215227 Dekker H./Malová D./Hoogendoorn S., Nationalism and Its Explanations, Political Psychology, 24, 2, 2003, pp. 345–376. Craig, C. S./Douglas S. P, International Marketing Research. 3rd edition, Chichester: John Wiley & Sons 2005. ChaoP.The Impact of Country Affiliation on the Credibility of Product Attributes ClaimsJournal of Advertising Research1989293541 BalabanisG.The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric TendenciesJournal of International Business Studies200132157175 ElangoB.SethiS. P.An Exploration of the Relationship between Country of Origin (COE)and the Internationalization-Performance ParadigmManagement International Review200747369392 FornellC.LarckerD. F.Evaluating Structural Equation Models with Unobservable Variables and Measurement ErrorJournal of Marketing Research1981183950 PappuR.QuesterP. G.CookseyR. W.Country Image and Consumer-Based Brand Equity: Relationships and Implications for International MarketingJournal of International Business Studies2007385745 Usunier, J. C., Relevance in Business Research: The Case of Country-of-Origin Research in Marketing, European Management Review, 3, 1, 2006, pp. 60–73. Penrose, N., Valuation of Brand Names and Trade Marks, in Murphy, J. (ed.), Brand Valuation: Establishing a True and Fair View, London: Hutchinson Business 1989, pp. 32–45. Ger, G., Country Image: Perceptions, Attitudes, Associations, and their Relationships to Context, Proceedings of the 3rd International Conference in Marketing and Development, 1991, pp. 390–398. MartinI. M.ErogluS.Measuring a Multi-Dimensional Construct: Country ImageJournal of Business Research199328191210 ParameswaranR.PisharodiR. M.Facets of Country of Origin Image: An Empirical AssessmentJournal of Advertising1994234361 AllredA.ChakrabortyG.MillerS. J.Measuring Images of Developing Countries: A Scale Development StudyJournal of Euro - Marketing199982949 JarvisC. B.MacKenzieS. B.PodsakoffP. M.A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer ResearchJournal of Consumer Research200330199218 Knight, G. A./Spreng, R./Yaprak, A., Cross-National Development And Validation Of An International Business Measurement Scale: The COISCALE, International Business Review, 12, 5, 2003, pp. 581–599. BilkeyW. J.NesE.Country-of-Origin Effects on Product EvaluationsJournal of International Business Studies1982138999 Cobb-WalgrenC.RubleC.DonthuN.Brand Equity, Brand Preference, and Purchase IntentJournal of Advertising1995242542 PappuR.QuesterP. G.CookseyR. W.Consumer-Based Brand Equity and Country-of-Origin RelationshipsEuropean Journal of Marketing2006406696717 AmblerT.How much of Brand Equity is explained by Trust?Management Decision199735283292 HanC. M.Country Image: Halo or Summary ConstructJournal of Marketing Research198926222229 d'AstousA.AhmedS. A.Multi-cue Evaluation of Made-in Concept: A Conjoint Analysis Study in BelgiumJournal of Euromarketing19922929 HanC. M.The Role of Consumer Patriotism in the Choice of Domestic versus Foreign ProductsJournal of Advertising Research1988282532 JavalgiR. G.CutlerB. D.WinansW. A.At your Service! Does Country of Origin Research apply to Services?Journal of Services Marketing200115565582 Lee, D./Ganesh, G., Effects of Partitioned Country Image in the Context of Brand Image and Familiarity, International Marketing Review, 16, 1, 1999, pp. 18–39. MalhotraN. K.Administration of Questionnaires for Collecting Quantitative Data in International Marketing ResearchJournal of Global Marketing199146392 KellerK.Conceptualizing, Measuring, and Managing Customer-based Brand EquityJournal of Marketing199357122 Dickson, P. R./Ginter, J. Market Segmentation, Product Differentiation, and Marketing Strategy, Journal of Marketing, 5, 2, 1987, pp. 1–10. NetemeyerR. G.Developing and Validating Measures of Facets of Customer-Based Brand EquityJournal of Business Research200457209224 ZeithamlV. A.Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of EvidenceJournal of Marketing1988523548 Al-SulaitiK. I.BakerM. J.Country of Origin Effects: A Literature ReviewMarketing Intelligence & Planning199816150199 Ching, H. L./Ellis, P., Does Relationship Marketing Exist in Cyberspace, in: ManagementInternational Review, 46, 5, 2006, pp. 557–572. ChurchillG. A.A Paradigm for Developing Better Measures of Marketing ConstructsJournal of Marketing Research1979166473 GerbingD.AndersonJ.An Updated Paradigm for Scale Development Incorporating Unidimensionality and its AssessmentJournal of Marketing Research198825186192 IttersumK. L.CandelM. J.MeulenbergM. T. G.The Influence of the Image of a Product's Region of Origin on Product EvaluationJournal of Business Research200356215226 BagozziR. P.Assessing Construct Validity in Personality Research: Application to Measures of Self-EsteemJournal of Research in Personality1993274987 LinC. H.KaoD. T.The Impacts of Country-of-origin on Brand EquityJournal of American Academy of Business2004523740 LarocheM.PapadopoulosN.HeslopL. A.MouraliM.The Influence of Country Image Structure on Consumer Evaluations of Foreign ProductsInternational Marketing Review20052296115 Papadopoulos, N., Place Branding: Evolution, Meaning and Implications, Place Branding, 1, 1, 2004, pp. 36–49. BaronR. M.KennyD. A.The Moderator-Mediator Variable Distinction in Social Psychology Research: Conceptual, Strategic, and Statistical ConsiderationsJournal of Personality and Social Psychology19865161182 Roth, K. P./Diamantopoulos, A., The Country Image Construct: Literature Review and Future Research Needs, in Genctürk, E. (ed.), Proceedings of the 2006 Annual Conference of the Consortium of International Marketing Research (CD-Rom), Istanbul, Turkey, 26-30 May. BharadwajS. G.VaradarajanP. R.FahyJ.Sustainable Compatitive Advantage in Service Industries: A Conceptual Model and Research PropositionJournal of Marketing1993578399 Heslop, L. A./Papadopoulos, N., But Who Knows Where or When? Reflections on the Images of Countries and Their Products, in Papadopoulos, N./Heslop, L. A. (eds.), Product-Country Images: Impact and Role in International Marketing, New York: International Business Press, 1993, pp. 39–75. WashburnJ. H.PlankR. E.Measuring Brand Equity: An Evaluation of a Consumer-based Brand Equity ScaleJournal of Marketing Theory and Practice2002104661 KimC. K.Brand Popularity and Country Image in Global Competition: Managerial ImplicationsJournal of Product and Brand Management199542133 VerleghP.SteenkampJ. B.A Review and Meta-Analysis of Country- 31_CR78 31_CR77 31_CR79 31_CR74 31_CR73 31_CR76 31_CR75 31_CR70 31_CR72 31_CR71 31_CR89 31_CR88 31_CR85 31_CR84 31_CR87 31_CR86 31_CR81 31_CR80 31_CR83 31_CR82 31_CR59 31_CR56 31_CR55 31_CR58 31_CR57 31_CR52 31_CR51 31_CR54 31_CR53 31_CR50 31_CR67 31_CR66 31_CR69 31_CR68 31_CR63 31_CR62 31_CR65 31_CR64 31_CR61 31_CR60 31_CR38 31_CR37 31_CR39 31_CR34 31_CR33 31_CR36 31_CR35 31_CR30 31_CR32 31_CR31 31_CR5 31_CR49 31_CR4 31_CR48 31_CR7 31_CR6 31_CR1 31_CR45 31_CR44 31_CR3 31_CR47 31_CR2 31_CR46 31_CR9 31_CR8 31_CR41 31_CR40 31_CR43 31_CR42 31_CR16 31_CR15 31_CR18 31_CR17 31_CR12 31_CR11 31_CR99 31_CR14 31_CR13 31_CR19 31_CR90 31_CR109 31_CR108 31_CR107 31_CR96 31_CR106 31_CR95 31_CR105 31_CR10 31_CR98 31_CR104 31_CR97 31_CR103 31_CR92 31_CR102 31_CR91 31_CR101 31_CR94 31_CR100 31_CR93 31_CR27 31_CR120 31_CR26 31_CR29 31_CR28 31_CR23 31_CR22 31_CR25 31_CR24 31_CR119 31_CR118 31_CR117 31_CR116 31_CR21 31_CR115 31_CR20 31_CR114 31_CR113 31_CR112 31_CR111 31_CR110 |
| References_xml | – reference: HowellR. D.WilcoxJ. B.BreivikE.Psychological Methods200712205218 – reference: TseD. K.LeeW.Removing Negative Country Images: Effects of Decomposition, Branding and Product ExperienceJournal of International Marketing199312548 – reference: HeslopL. A.Who Controls the Purse Strings: A Study of Consumers' and Retail Buyers' Reactions in an America's FTA EnvironmentJournal of Business Research200457101188 – reference: JarvisC. B.MacKenzieS. B.PodsakoffP. M.A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer ResearchJournal of Consumer Research200330199218 – reference: Papadopoulos, N./Heslop, L. A., Country Equity and Product-Country Images: State-of-the-art in Research and Implications, in Jain, S. C. (ed.), Handbook of Research in International Marketing, Cheltenham: Elgar 2003, pp. 402–433. – reference: KimC. K.Brand Popularity and Country Image in Global Competition: Managerial ImplicationsJournal of Product and Brand Management199542133 – reference: PapadopoulosN.HeslopL. A.BeracsJ.National Stereotypes and Product Evaluations in a Socialist CountryInternational Marketing Review199073247 – reference: FornellC.LarckerD. F.Evaluating Structural Equation Models with Unobservable Variables and Measurement ErrorJournal of Marketing Research1981183950 – reference: MartinI. M.ErogluS.Measuring a Multi-Dimensional Construct: Country ImageJournal of Business Research199328191210 – reference: OlinsW.Branding the Nation: The Historical ContextJournal of Brand Management200195241248 – reference: AgarwalJ.KamakuraW. A.Country of Origin: A Competitive Advantage?International Journal of Research in Marketing1999164255267 – reference: DeVellis, R. F., Scale Development, Theory and Applications, Thousand Oaks: Sage Publications 2003. – reference: YooB.DonthuN.Developing and Validating Multidimensional Consumer-based Brand Equity ScaleJournal of Business Research200152114 – reference: HanC. M.Country Image: Halo or Summary ConstructJournal of Marketing Research198926222229 – reference: Liefeld, J. P., Experiments on Country-of-Origin Effects: Review and Meta-Analysis of Effect Size, in Papadopoulos, N./Heslop, L. A. (eds.), Product-Country Images: Impact and Role in International Marketing, New York: International Business Press 1993, pp. 117–156. – reference: Baughn, C./Yaprak, A., Mapping Country-of-Origin Research: Recent Developments and Emerging Avenues, in Papadopoulos, N./Heslop, L. A. (eds.), Product-Country Images: Impact and Role in International Marketing, New York: International Business Press 1993, pp. 89–116. – reference: Knight, G. A./Spreng, R./Yaprak, A., Cross-National Development And Validation Of An International Business Measurement Scale: The COISCALE, International Business Review, 12, 5, 2003, pp. 581–599. – reference: CaponN.Brand Custodianship: a new Primer for Senior ManagersEuropean Management Journal200119215227 – reference: Craig, C. S./Douglas S. P, International Marketing Research. 3rd edition, Chichester: John Wiley & Sons 2005. – reference: BielA. L.How Brand Image Drives Brand EquityJournal of Advertising Research199232RC6RC12 – reference: ChaudhuriA.HolbrookM. B.The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand LoyaltyJournal of Marketing2001658193 – reference: IttersumK. L.CandelM. J.MeulenbergM. T. G.The Influence of the Image of a Product's Region of Origin on Product EvaluationJournal of Business Research200356215226 – reference: KellerK.Conceptualizing, Measuring, and Managing Customer-based Brand EquityJournal of Marketing199357122 – reference: NagashimaA.A Comparison of Japanese and US Attitudes toward Foreign ProductsJournal of Marketing1970346874 – reference: PappuR.QuesterP. G.CookseyR. W.Consumer-Based Brand Equity: Improving the Measurement: Empirical EvidenceJournal of Product & Brand Management2005143143154 – reference: WangC. K.LambC.The Impact of Selected Environmental Forces Upon Consumers' Willingness to Buy Foreign ProductsJournal of the Academy of Marketing Science1983117183 – reference: MacKenzieS. B.PodsakoffP. M.JarvisC. B.The Problem of Measurement Model Misspecification in Behavioral and Organizational Research and Some Recommended SolutionsJournal of Applied Psychology200590710730 – reference: Mahajan, V./Rao, V./Srivastava, R., Development, Testing, and Validation of Brand Equity under Conditions of Acquisition and Divestment, in Maltz, E. (ed.), Managing Brand Equity: A Conference Summary, Report No. 91-110, Cambridge: Marketing Science Institute 1990, pp. 14–15. – reference: TseD. K.GornG. J.An Experiment on the Salience of Country-of-Origin in the Era of Global BrandsJournal of International Marketing199315776 – reference: Cobb-WalgrenC.RubleC.DonthuN.Brand Equity, Brand Preference, and Purchase IntentJournal of Advertising1995242542 – reference: IversenN. M.HemL. E.Country Image in National Umbrella Branding Effects of Country Associations on Similarity JudgmentsAsia Pacific Advances in Consumer Research20014140149 – reference: The Anholt-GMI Nation Brands Index, How the World Sees the World, 2005. http://www.gmi-mr.com/gmipoll/docs/NBI_Q2_2005.pdf. – reference: LarocheM.PapadopoulosN.HeslopL. A.MouraliM.The Influence of Country Image Structure on Consumer Evaluations of Foreign ProductsInternational Marketing Review20052296115 – reference: d’AstousA.GargouriE.Consumer Evaluations of Brand ImitationsEuropean Journal of Marketing200135153167 – reference: Dickson, P. R./Ginter, J. Market Segmentation, Product Differentiation, and Marketing Strategy, Journal of Marketing, 5, 2, 1987, pp. 1–10. – reference: LassarW.MittalB.SharmaA.Measuring Customer-Based Brand EquityJournal of Consumer Marketing1995121119 – reference: CalderB. J.PhilipsL. W.TyboutA. M.Designing Research for ApplicationJournal of Consumer Research19818197207 – reference: Aaker, D. A., Measuring Brand Equity across Products and Markets, California Management Review, 38, 3, 1996, pp. 102–120. – reference: BalabanisG.The Impact of Nationalism, Patriotism and Internationalism on Consumer Ethnocentric TendenciesJournal of International Business Studies200132157175 – reference: NetemeyerR. G.DurvasulaS.LichtensteinD. R.A Cross-National Assessment of the Reliability and Validity of the CETSCALEJournal of Marketing Research199128320327 – reference: Lee, D./Ganesh, G., Effects of Partitioned Country Image in the Context of Brand Image and Familiarity, International Marketing Review, 16, 1, 1999, pp. 18–39. – reference: Häubl, G., A Cross-National Investigation of the Effects of Country of Origin and Brand Name on the Evaluation of a New Car, International Marketing Review, 13, 5, 1996, pp. 76–97. – reference: Pappu, R./Quester, P. G., Conceptualizing Country Equity, in Book of Abstracts of INFORMS’ Marketing Science Conference, Marketing Science: A Two Way Street Linking Theory and Practice, University of Mainz, Wiesbaden 2001, pp. 257–258. – reference: BaldaufA.CravensK. S.BinderG.Performance Consequences of Brand Equity Management: Evidence from Organizations in the Value ChainJournal of Product and Brand Management200312220236 – reference: Dekker H./Malová D./Hoogendoorn S., Nationalism and Its Explanations, Political Psychology, 24, 2, 2003, pp. 345–376. – reference: ParameswaranR.PisharodiR. M.Facets of Country of Origin Image: An Empirical AssessmentJournal of Advertising1994234361 – reference: ShockerA. D.SrivastavaR. K.RuekertR. W.Challenges and Opportunities Facing Brand Management: An Introduction to the Special IssueJournal of Marketing Research199431149158 – reference: GerbingD.AndersonJ.An Updated Paradigm for Scale Development Incorporating Unidimensionality and its AssessmentJournal of Marketing Research198825186192 – reference: BagozziR. P.YiY.On the Evaluation of Structural Equation ModelsJournal of the Academy of Marketing Science1988167494 – reference: BharadwajS. G.VaradarajanP. R.FahyJ.Sustainable Compatitive Advantage in Service Industries: A Conceptual Model and Research PropositionJournal of Marketing1993578399 – reference: Papadopoulos, N., Place Branding: Evolution, Meaning and Implications, Place Branding, 1, 1, 2004, pp. 36–49. – reference: RothM. S.RomeoJ. B.Matching Product Category and Country Image Perceptions: A Framework for Managing Country-of-Origin EffectsJournal of International Business Studies199223477497 – reference: Jaffe, E. D./Nebenzahl, I. D., National Image and Competitive Advantage: The Theory and Practice of Place Branding, Copenhagen: Copenhagen Business School Press 2006. – reference: Penrose, N., Valuation of Brand Names and Trade Marks, in Murphy, J. (ed.), Brand Valuation: Establishing a True and Fair View, London: Hutchinson Business 1989, pp. 32–45. – reference: Ger, G., Country Image: Perceptions, Attitudes, Associations, and their Relationships to Context, Proceedings of the 3rd International Conference in Marketing and Development, 1991, pp. 390–398. – reference: Srivastava, R. K./Shocker, A. D., Brand Equity: A Perspective on Its Meaning and Measurement, Cambridge: Marketing Science Institute 1991. – reference: Porter, M. E., The Competitive Advantage of Nations, New York: Free Press 1990. – reference: PetersonR. A.JolibertA. J. P.A Quantitative Analysis of Country-of-Origin EffectsJournal of International Business Studies199526883900 – reference: Ozsomer, A./Cavusgil, S. T., Country-of-Origin Effects on Product Evaluations: A Sequel to Bilkey and Nes Review, in Gilly, M. C./Dwyer, F. R. (eds.), Enhancing Knowledge Development in Marketing, Chicago: American Marketing Association, AMA Educators' Proceedings, 2, 1991, pp. 269–277. – reference: YooBDonthuN.LeeS.An Examination of Selected Marketing Mix Elements and Brand EquityJournal of Academy of Marketing Science200028195211 – reference: O’ShaughnessyJO’ShaughnessyN.Treating the Nation as a Brand: Some Neglected IssuesJournal of Macromarketing2000205664 – reference: Knight, G. A./Calantone, R. J., A Flexible Model of Consumer Country-of-Origin Perceptions, International Marketing Review, 17, 2, 2000, pp. 127–145. – reference: KotlerP.GertnerD.Country as Brand, Product, and Beyond: A Place Marketing and Brand Management PerspectiveJournal of Brand Management200295249261 – reference: JavalgiR. G.CutlerB. D.WinansW. A.At your Service! Does Country of Origin Research apply to Services?Journal of Services Marketing200115565582 – reference: KaynakE.KucukemirogluO.HyderA. S.Consumers' Country-of-Origin (COO) Perceptions of Imported Products in a Homogenous Less-Developed CountryEuropean Journal of Marketing2000341012211241 – reference: Yaprak, A./Parameswaran, R., Strategy Formulation in Multinational Marketing: A Deductive, Paradigm-integrating Approach, in Cavusgil, S. T. (eds.), Advances in International Marketing, Greenwich: JAI Press, 1, 1986, pp. 21–45. – reference: PappuR.QuesterP. G.CookseyR. W.Consumer-Based Brand Equity and Country-of-Origin RelationshipsEuropean Journal of Marketing2006406696717 – reference: MyersC. A.Managing Brand Equity: A Look at the Impact of AttributesJournal of Product and Brand Management2003123951 – reference: Heslop, L. A./Papadopoulos, N., But Who Knows Where or When? Reflections on the Images of Countries and Their Products, in Papadopoulos, N./Heslop, L. A. (eds.), Product-Country Images: Impact and Role in International Marketing, New York: International Business Press, 1993, pp. 39–75. – reference: Farquhar, P. H., Managing Brand Equity, Marketing Research, 1, 3, 1989, pp. 24–33. – reference: YooB.DonthuN.Testing Cross-Cultural Invariance of the Brand Equity Creation ProcessJournal of Product and Brand Management200211380398 – reference: HanC. M.The Role of Consumer Patriotism in the Choice of Domestic versus Foreign ProductsJournal of Advertising Research1988282532 – reference: JohanssonJ. K.NebenzahlI. D.Multinational Production: Effect on Brand ValueJournal of International Business Studies198617101126 – reference: BakerM. J.BallingtonL.Country of Origin as a Source of Competitive AdvantageJournal of Strategic Marketing200210157168 – reference: Han, C./Terpstra, V., Country-of-Origin Effects for Uni-National and Bi-National Products, Journal of International Business Studies, 19, 2, 1988, pp. 235–255. – reference: KostermanR.FeshbachS.Toward a Measure of Patriotic and Nationalistic AttitudesPolitical Psychology198910257274 – reference: Marketing Science Institute, Research Priorities 2004-2006: A Guide to MSI Research Programs and Procedures, Cambridge: Marketing Science Institute 2004. – reference: DiamantopoulosA.SiguawJ. A.Formative Versus Reflective Indicators in Organizational Measure Development: A Comparison and Empirical IllustrationBritish Journal of Management200617263282 – reference: Aaker, D. A., Managing Brand Equity: Capitalizing on the Value of a Brand Name, New York: The Free Press 1991. – reference: ShimpT. A.SharmaS.Consumer Ethnocentrism: Construction and Validation of the CETSCALEJournal of Marketing Research198724280289 – reference: AllredA.ChakrabortyG.MillerS. J.Measuring Images of Developing Countries: A Scale Development StudyJournal of Euro - Marketing199982949 – reference: PappuR.QuesterP. G.CookseyR. W.Country Image and Consumer-Based Brand Equity: Relationships and Implications for International MarketingJournal of International Business Studies2007385745 – reference: Viosca R. C. Jr./Bergiel, B. J./Balsmeier, P., Country Equity: South Africa, a Case in Point, Journal of Promotion Management, 12, 1, 2005, pp. 85–95. – reference: LinC. H.KaoD. T.The Impacts of Country-of-origin on Brand EquityJournal of American Academy of Business2004523740 – reference: HoefflerS.KellerK. L.The Marketing Advantages of Strong BrandsJournal of Brand Management200310421445 – reference: PapadopoulosN.HeslopL. A.Country Equity and Country Branding: Problems and ProspectsJournal of Brand Management200295294314 – reference: Usunier, J. C., Relevance in Business Research: The Case of Country-of-Origin Research in Marketing, European Management Review, 3, 1, 2006, pp. 60–73. – reference: WashburnJ. H.PlankR. E.Measuring Brand Equity: An Evaluation of a Consumer-based Brand Equity ScaleJournal of Marketing Theory and Practice2002104661 – reference: ThakorM. V.LavackA. M.Effect of Perceived Brand Origin Associations on Consumer Perceptions of QualityJournal of Product and Brand Management200312394407 – reference: KamakuraW. A.RussellG. J.Measuring Brand Value with Scanner DataInternational Journal of Research in Marketing199310922 – reference: VerleghP.SteenkampJ. B.A Review and Meta-Analysis of Country-of-Origin ResearchJournal of Economic Psychology199920521546 – reference: ReynoldsN. L.SimintirasA. C.DiamantopoulosA.Theoretical Justification of Sampling Choices in International Marketing Research: Key Issues and Guidelines for ResearchersJournal of International Business Studies2003348089 – reference: AmineL.ChaoA. C. H.ArnoldM. J.Executive Insights: Exploring the Practical Effects of Country of Origin, Animosity and Price-Quality Issues: Two Case Studies of Taiwan and Acer in ChinaJournal of International Marketing200513114150 – reference: Al-SulaitiK. I.BakerM. J.Country of Origin Effects: A Literature ReviewMarketing Intelligence & Planning199816150199 – reference: BagozziR. P.Assessing Construct Validity in Personality Research: Application to Measures of Self-EsteemJournal of Research in Personality1993274987 – reference: BagozziR. P.YiY.PhillipsL. W.Assessing Construct Validity in Organizational ResearchAdministrative Science Quarterly199136421458 – reference: ChurchillG. A.A Paradigm for Developing Better Measures of Marketing ConstructsJournal of Marketing Research1979166473 – reference: Cohen, J., Statistical Power Analysis for the Behavioral Sciences, 2nd edition, Hillsdale: Lawrence Erlbaum Associates 1988. – reference: ZeithamlV. A.Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of EvidenceJournal of Marketing1988523548 – reference: Ching, H. L./Ellis, P., Does Relationship Marketing Exist in Cyberspace, in: ManagementInternational Review, 46, 5, 2006, pp. 557–572. – reference: ShimpT. A.SamieeS.MaddenT. J.Countries and Their Products: A Cognitive Structure PerspectiveJournal of the Academy of Marketing Science199321323330 – reference: Parameswaran, R./Pisharodi, R. M., Assimilation Effects in Country Image Research, International Marketing Review, 19, 2, 2002, pp. 259–279. – reference: Pisharodi, R. M./Parameswaran, R., Confirmatory Factor Analysis of a Country-of-Origin Scale: Initial Results, Advances in Consumer, Advances in Consumer Research, 19, 1, 1992, pp. 706–714. – reference: ThakorM. V.KatsanisL. P.A Model of Brand and Country Effects on Quality Dimensions: Issues and ImplicationsJournal of International Consumer Marketing1997979100 – reference: ChaoP.The Impact of Country Affiliation on the Credibility of Product Attributes ClaimsJournal of Advertising Research1989293541 – reference: AnholtS.Nation Branding: A Continuing ThemeJournal of Brand Management2002105960 – reference: BaronR. M.KennyD. A.The Moderator-Mediator Variable Distinction in Social Psychology Research: Conceptual, Strategic, and Statistical ConsiderationsJournal of Personality and Social Psychology19865161182 – reference: ElangoB.SethiS. P.An Exploration of the Relationship between Country of Origin (COE)and the Internationalization-Performance ParadigmManagement International Review200747369392 – reference: MalhotraN. K.Administration of Questionnaires for Collecting Quantitative Data in International Marketing ResearchJournal of Global Marketing199146392 – reference: Bradley, F., Country-Company Interaction Effects and Supplier Preferences among Industrial Buyers, Industrial Marketing Management, 30, 6, 2001, pp. 511–524. – reference: LampertS. I.JaffeE. D.A Dynamic Approach to Country-of-Origin EffectEuropean Journal of Marketing199832612 – reference: Parameswaran, R./Yaprak, A., A Cross-National Comparison of Consumer Research Measures, Journal of International Business Studies, 18, 1, 1987, pp. 35–49. – reference: Roth, K. P./Diamantopoulos, A., The Country Image Construct: Literature Review and Future Research Needs, in Genctürk, E. (ed.), Proceedings of the 2006 Annual Conference of the Consortium of International Marketing Research (CD-Rom), Istanbul, Turkey, 26-30 May. – reference: d'AstousA.AhmedS. A.Multi-cue Evaluation of Made-in Concept: A Conjoint Analysis Study in BelgiumJournal of Euromarketing19922929 – reference: NetemeyerR. G.Developing and Validating Measures of Facets of Customer-Based Brand EquityJournal of Business Research200457209224 – reference: Kotler, P./Haider, D. H./Rein, I., Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations, New York: Free Press 1993. – reference: AmblerT.How much of Brand Equity is explained by Trust?Management Decision199735283292 – reference: SimonC. J.SullivanM. W.The Measurement and Determinants of Brand Equity: A Financial ApproachMarketing Science199312852 – reference: SteenkampJ. B.TrijpH.The Use of LISREL in Validating Marketing ConstructsInternational Journal of Research in Marketing19918283299 – reference: BilkeyW. J.NesE.Country-of-Origin Effects on Product EvaluationsJournal of International Business Studies1982138999 – ident: 31_CR110 doi: 10.1177/1069031X9300100403 – ident: 31_CR6 doi: 10.1108/00251749710169666 – ident: 31_CR9 doi: 10.1006/jrpe.1993.1005 – ident: 31_CR43 doi: 10.1057/palgrave.jibs.8490379 – ident: 31_CR15 doi: 10.1037//0022-3514.51.6.1173 – ident: 31_CR51 – ident: 31_CR27 doi: 10.1080/00913367.1995.10673481 – ident: 31_CR88 doi: 10.1108/03090560610657903 – ident: 31_CR38 doi: 10.1177/002224378101800104 – ident: 31_CR5 doi: 10.1108/02634509810217309 – ident: 31_CR65 doi: 10.1108/02651330510581190 – ident: 31_CR113 doi: 10.1300/J057v12n01_06 – ident: 31_CR71 – ident: 31_CR39 – ident: 31_CR120 doi: 10.2307/1251446 – ident: 31_CR78 doi: 10.1016/S0148-2963(01)00303-4 – ident: 31_CR114 doi: 10.1177/009207038301100106 – ident: 31_CR119 doi: 10.1177/0092070300282002 – ident: 31_CR1 – ident: 31_CR4 doi: 10.1300/J037v08n03_02 – ident: 31_CR32 doi: 10.1111/0162-895X.00331 – ident: 31_CR89 doi: 10.1057/palgrave.jibs.8400293 – ident: 31_CR94 doi: 10.1057/palgrave.jibs.8490824 – ident: 31_CR26 doi: 10.1177/002224377901600110 – ident: 31_CR105 doi: 10.1016/0167-8116(91)90027-5 – ident: 31_CR47 doi: 10.1057/palgrave.bm.2540139 – ident: 31_CR79 doi: 10.1177/0276146700201006 – ident: 31_CR45 – ident: 31_CR40 doi: 10.1177/002224378802500207 – ident: 31_CR7 doi: 10.1509/jimk.13.2.114.64855 – ident: 31_CR106 doi: 10.1300/J046v09n03_06 – ident: 31_CR117 doi: 10.1016/S0148-2963(99)00098-3 – ident: 31_CR80 doi: 10.1057/palgrave.bm.2540075 – ident: 31_CR56 doi: 10.1108/03090560010342610 – ident: 31_CR118 doi: 10.1108/10610420210445505 – ident: 31_CR28 – ident: 31_CR102 doi: 10.1177/002224379403100201 – ident: 31_CR13 doi: 10.1057/palgrave.jibs.8490943 – ident: 31_CR74 doi: 10.1016/0148-2963(93)90047-S – ident: 31_CR86 – ident: 31_CR53 doi: 10.1108/08876040110407491 – ident: 31_CR82 doi: 10.1057/palgrave.pb.5990003 – ident: 31_CR100 doi: 10.1007/BF02894524 – ident: 31_CR3 doi: 10.1016/S0167-8116(99)00017-8 – ident: 31_CR55 doi: 10.1016/0167-8116(93)90030-3 – ident: 31_CR73 – ident: 31_CR34 doi: 10.1111/j.1467-8551.2006.00500.x – ident: 31_CR2 doi: 10.2307/41165845 – ident: 31_CR31 doi: 10.1108/03090560110363391 – ident: 31_CR90 doi: 10.1080/00913367.1994.10673430 – ident: 31_CR115 doi: 10.1080/10696679.2002.11501909 – ident: 31_CR97 doi: 10.1057/palgrave.jibs.8400000 – ident: 31_CR48 doi: 10.1037/1082-989X.12.2.205 – ident: 31_CR33 – ident: 31_CR57 doi: 10.1177/002224299305700101 – ident: 31_CR21 doi: 10.1086/208856 – ident: 31_CR70 doi: 10.1037/0021-9010.90.4.710 – ident: 31_CR81 – ident: 31_CR25 doi: 10.1007/s11575-006-0115-5 – ident: 31_CR92 doi: 10.1057/palgrave.jibs.8490398 – ident: 31_CR16 – ident: 31_CR50 – ident: 31_CR84 doi: 10.4337/9781781950395.00032 – ident: 31_CR95 – ident: 31_CR76 doi: 10.1177/002224297003400115 – ident: 31_CR59 doi: 10.1108/02651330010322615 – ident: 31_CR91 doi: 10.1108/02651330210430695 – ident: 31_CR69 – ident: 31_CR66 doi: 10.1108/07363769510095270 – ident: 31_CR10 doi: 10.1177/009207038801600107 – ident: 31_CR23 – ident: 31_CR22 doi: 10.1016/S0263-2373(01)00019-6 – ident: 31_CR61 doi: 10.2307/3791647 – ident: 31_CR98 – ident: 31_CR108 doi: 10.1057/palgrave.pb.5990042 – ident: 31_CR44 doi: 10.1108/02651339610131405 – ident: 31_CR49 doi: 10.1016/S0148-2963(01)00223-5 – ident: 31_CR72 doi: 10.1300/J042v04n02_05 – ident: 31_CR20 doi: 10.1016/S0019-8501(99)00116-9 – ident: 31_CR107 doi: 10.1108/10610420310498821 – ident: 31_CR116 – ident: 31_CR83 doi: 10.1057/palgrave.bm.2540079 – ident: 31_CR99 doi: 10.1057/palgrave.jibs.8490276 – ident: 31_CR101 doi: 10.1177/002224378702400304 – ident: 31_CR24 doi: 10.1509/jmkg.65.2.81.18255 – ident: 31_CR111 doi: 10.1057/palgrave.emr.1500049 – ident: 31_CR87 doi: 10.1108/10610420510601012 – ident: 31_CR42 doi: 10.1177/002224378902600208 – ident: 31_CR93 – ident: 31_CR103 doi: 10.1287/mksc.12.1.28 – ident: 31_CR62 doi: 10.1057/palgrave.bm.2540076 – ident: 31_CR112 doi: 10.1016/S0167-4870(99)00023-9 – ident: 31_CR35 doi: 10.1177/002224298705100201 – ident: 31_CR11 doi: 10.2307/2393203 – ident: 31_CR41 – ident: 31_CR54 doi: 10.1057/palgrave.jibs.8490861 – ident: 31_CR85 doi: 10.1108/02651339010141365 – ident: 31_CR63 – ident: 31_CR52 doi: 10.1086/376806 – ident: 31_CR14 doi: 10.1108/10610420310485032 – ident: 31_CR18 – ident: 31_CR60 doi: 10.1016/S0969-5931(03)00077-5 – ident: 31_CR64 doi: 10.1108/03090569810197471 – ident: 31_CR96 doi: 10.1007/978-1-349-11336-1 – ident: 31_CR104 – ident: 31_CR12 doi: 10.1080/09652540210125297 – ident: 31_CR36 doi: 10.1007/s11575-007-0021-5 – ident: 31_CR58 doi: 10.1108/10610429510103818 – ident: 31_CR67 doi: 10.1108/02651339910257610 – ident: 31_CR37 – ident: 31_CR29 – ident: 31_CR75 doi: 10.1108/10610420310463126 – ident: 31_CR68 – ident: 31_CR8 doi: 10.1057/palgrave.bm.2540101 – ident: 31_CR109 doi: 10.1177/1069031X9300100105 – ident: 31_CR46 doi: 10.1016/S0148-2963(02)00328-4 – ident: 31_CR19 doi: 10.1057/palgrave.jibs.8490539 – ident: 31_CR30 doi: 10.1300/J037v02n01_03 – ident: 31_CR77 doi: 10.1177/002224379102800306 – ident: 31_CR17 doi: 10.1177/002224299305700407 |
| SSID | ssj0012412 |
| Score | 2.183738 |
| Snippet | This study applies the construct of brand equity in a country context, and measures the value-added with which the name of a country endows a product or a... and Key Results This study applies the construct of brand equity in a country context, and measures the value-added with which the name of a country endows a... o This study applies the construct of brand equity in a country context, and measures the value-added with which the name of a country endows a product or a... |
| SourceID | proquest gale crossref springer jstor |
| SourceType | Aggregation Database Enrichment Source Index Database Publisher |
| StartPage | 577 |
| SubjectTerms | Brand differentiation Brand equity Brand identity Brand image Brand loyalty Brand management Brand names Brands Business and Management Business Strategy/Leadership Business studies Competitive advantage Conceptualization Consumer behavior Consumer behaviour Consumer psychology Consumer research Consumers Decision models Emerging Markets/Globalization Empirical research Equity Hypotheses Management Management science Marketing Measures Operations Management Organization Perceptions Product choice Products Property Psychometrics Quantitative psychology Research Article Rule of origin Willingness to pay |
| SummonAdditionalLinks | – databaseName: SpringerLink Journals dbid: RSV link: http://cvtisr.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwnR3LTtwwcFRoVXHpGxHowwcEEsWS13FevW3RovaCUKEVN8vxAyFBgM0u0t76G_weX9Kx81htRZHKKYkydpzJjGcm8wLYLLlKjGEZFTrjVBSponk-UFQPMqWTJFOZNaHZRHZwkJ-cFIdtHnfdRbt3LsmwU8-T3QaoWtDgrkdKpLMleIrSLvf9Gn4c_epdByiSguugQE7O0bjoXJn3TbEgjNotuQlLXFA4__KRBtGz__JRi34FL1pNkwwb0ngNT2z1Bp53ge5vQfkO6cTnpE_GM_L9AjeW3f7yK4owQ0bXU1TSiT_da1M167vft-SwKROLx65Mbf2FDCsyurg6CyVHiA9PnL2Dn_uj471vtG24QHUi-IQq3xTcFMKlNrfOOV0qE9vUJVnBTFw4EXNr0hIxzFxshTUlU6h-JKbkpeOsjFdhubqs7BoQVhgUj5ZrEztR8jTXIjGpY4WzMTM8j4B1mJe6rUbum2Kcy3kdZY86GbpkIurkLIKdfshVU4rjIeBt_zmlZ1OcV6s22wBX5wteySHaqYnvUiwi2FqAPG3Kfd8HuBpIo3-48OobmqwRbHS0ItsdoJb-p5LXfwYRfOrvIut6f4yq7OW0ljGa0kjBLILPHfHMx__zzdb_C3oDVkKES8iefA_Lk_HUfoBn-mZyVo8_Bs75A_EOE8Q priority: 102 providerName: Springer Nature |
| Title | Home Country Image, Country Brand Equity and Consumers' Product Preferences: An Empirical Study |
| URI | https://www.jstor.org/stable/40658282 https://link.springer.com/article/10.1007/s11575-008-0031-y https://www.proquest.com/docview/202702421 https://www.proquest.com/docview/37175090 |
| Volume | 48 |
| WOSCitedRecordID | wos000207618500004&url=https%3A%2F%2Fcvtisr.summon.serialssolutions.com%2F%23%21%2Fsearch%3Fho%3Df%26include.ft.matches%3Dt%26l%3Dnull%26q%3D |
| hasFullText | 1 |
| inHoldings | 1 |
| isFullTextHit | |
| isPrint | |
| journalDatabaseRights | – providerCode: PRVPQU databaseName: ABI/INFORM Collection customDbUrl: eissn: 1861-8901 dateEnd: 20091231 omitProxy: false ssIdentifier: ssj0012412 issn: 0938-8249 databaseCode: 7WY dateStart: 19870101 isFulltext: true titleUrlDefault: https://www.proquest.com/abicomplete providerName: ProQuest – providerCode: PRVPQU databaseName: ABI/INFORM Global customDbUrl: eissn: 1861-8901 dateEnd: 20091231 omitProxy: false ssIdentifier: ssj0012412 issn: 0938-8249 databaseCode: M0C dateStart: 19870101 isFulltext: true titleUrlDefault: https://search.proquest.com/abiglobal providerName: ProQuest – providerCode: PRVPQU databaseName: Asian & European Business Collection customDbUrl: eissn: 1861-8901 dateEnd: 20091231 omitProxy: false ssIdentifier: ssj0012412 issn: 0938-8249 databaseCode: AXJJW dateStart: 19870101 isFulltext: true titleUrlDefault: https://search.proquest.com/asianeuropeanbusiness providerName: ProQuest – providerCode: PRVPQU databaseName: Healthcare Administration Database customDbUrl: eissn: 1861-8901 dateEnd: 20091231 omitProxy: false ssIdentifier: ssj0012412 issn: 0938-8249 databaseCode: M0T dateStart: 19870101 isFulltext: true titleUrlDefault: https://search.proquest.com/healthmanagement providerName: ProQuest – providerCode: PRVPQU databaseName: ProQuest Central customDbUrl: eissn: 1861-8901 dateEnd: 20091231 omitProxy: false ssIdentifier: ssj0012412 issn: 0938-8249 databaseCode: BENPR dateStart: 19870101 isFulltext: true titleUrlDefault: https://www.proquest.com/central providerName: ProQuest – providerCode: PRVPQU databaseName: Research Library customDbUrl: eissn: 1861-8901 dateEnd: 20091231 omitProxy: false ssIdentifier: ssj0012412 issn: 0938-8249 databaseCode: M2O dateStart: 19870101 isFulltext: true titleUrlDefault: https://search.proquest.com/pqrl providerName: ProQuest – providerCode: PRVAVX databaseName: SpringerLink Journals customDbUrl: eissn: 1861-8901 dateEnd: 99991231 omitProxy: false ssIdentifier: ssj0012412 issn: 0938-8249 databaseCode: RSV dateStart: 20060201 isFulltext: true titleUrlDefault: https://link.springer.com/search?facet-content-type=%22Journal%22 providerName: Springer Nature |
| link | http://cvtisr.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1Jb9NAFH6iLUJc2CtMIfiAqARYmozHGxeURqmgEiEqhaankT1LVal10jhByr_nvfFSBUEvXMa2PPbYnjdv8Vs-gDcFzyOtWRIIlfBAZHEepGk_D1Q_yVUUJXlitAObSMbjdDrNJk1sTtWEVbY80TFqPVP0j9wZ6SRP-p_m1wGBRpFztUHQ2IIdUmwoou8rG3ZOBBROzomQ4ZpO0cxonZouc66PekrgfP9I1sF6Qyw1zLkOUNxQPf_wljohdPjwPx__ETxotE9_UJPLY7hjyidwrw1-fwqSUNN9ylNfLtb-lytkNh-6wwMUa9ofXa9Qcfdpd9ikb1b7_qQuHIvbtnBt9dEflP7oan7hipD4FLC4fgY_Dkcnw89BA8EQqEjwZZATTLjOhI1Naqy1qsh1aGIbJRnTYWZFyI2OC_zSzIZGGF2wHBWSSBe8sJwV4S5sl7PSPAefZRoFpuFKh1YUPE6ViHRsWWZNyDRPPWDtDEjV1CcnmIxLeVNZmSZNOtxMnDS59uBdd8m8Ls5xW-d9mlZJCxfvq_Im_wCfjkpgyQFarhHhFgsP3m70PK8LgP-t464jkW5wQQodGrEe7LVUIBueUMmOBDx43Z3FxUwemrw0s1UlQzSuUYNjHrxvCe3m-n--2YtbR9uD-y7GxeVPvoTt5WJlXsFd9Wt5US16sJWcnvVgZzA9OjrF7cFoPDnuuXXk2hNq-Tdsj7___A2A5iIc |
| linkProvider | ProQuest |
| linkToHtml | http://cvtisr.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMw1V1Jb9NAFH4qBQEX9gpToHMAKgEjTcbjDQmhEFI1aol6KFJvgz0LqkSdNE5A_lH8R96MlyoIeuuBUxJ5xmPH37zFb_kAXhQ8j7RmCRUq4VRkcU7TdJBTNUhyFUVJnhjtySaS6TQ9OcmONuBXVwvj0io7megFtZ4p947cO-lOnww-zM-pI41ywdWOQaNBxYGpf6LHVr2ffMLH-5LzvfHxaJ-2pAJURYIvae6Ir3UmbGxSY61VRa5DE9soyZgOMytCbnRcoGJjNjTC6ILlqGIjXfDCclaEeN5rcF0I3B0uU5CN-qAFzvFBiwxlSIpuTRdE9ZV6A7SLqM81wG1E6zU12CqDJiFyzdT9Izrrld7e3f_s77oHd1rrmgyb7XAfNkz5AG52yf0PQTpWeOLq8JeLmkzOUJi-7X9-RLWtyfh8hY4JcV9HbXlqtUuOmsa4-Nk15q3ekWFJxmfzU99khbiEzPoRfLmS29uCzXJWmsdAWKbRIDBc6dCKgsepEpGOLcusCZnmaQCse-JStf3XHQ3Id3nROdqBRHpeUASJrAN43U-ZN81HLhu862AknWDC86q8ra_Aq3MtvuQQPfPI8TKLAF6tjfzWNDj_28AtD8l-ceEMVnTSA9juUCdbmVfJHnIB7PRHUVi5CFRemtmqkmEycBYqC-BNB-yL-f-8syeXrrYDt_aPPx_Kw8n0YBtu-3weXyv6FDaXi5V5BjfUj-VptXjudyuBr1eN99-seHq8 |
| linkToPdf | http://cvtisr.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMw1V1Jb9NAFH4qLap6Ya8wBToHoBJg4YzHGxJCoU1EWhTlACK3YTxLVYk6aZyA_NP4d7wZL1UQ9NYDpyTyjMeOv3mL3_IBPMupiJQKEp_JhPosi4Wfpj3hy14iZBQlItHKkU0k43E6nWaTDfjV1sLYtMpWJjpBrWbSviN3TrrVJ703psmKmBwN388vfEsgZQOtLZtGjZATXf1E7618NzrCR_2c0uHg8-FHvyEY8GXE6NIXlgRbZczEOtXGGJkLFerYREkWqDAzLKRaxTkqucCEmmmVBwLVbaRymhsa5CGe9wZsJaj0cXNt9afHx1-7EAbOciGMDCVKik5OG1J1dXs9tJJ8l3mAm8qv1pRioxrq9Mg1w_ePWK1TgcPb__GfdwduNXY36dcb5S5s6OIebLdp__eBW754Yiv0l4uKjM5RzL7ufn5Aha7I4GKFLguxXw-bwtXygEzqlrn42bbsLd-SfkEG5_Mz136F2FTN6gF8uZbb24XNYlboh0CCTKGpoKlUoWE5jVPJIhWbIDM6DBRNPQjap89l05ndEoR855c9pS1guGMMRcDwyoOX3ZR53ZbkqsEHFlLciiw8rxRN5QVenW3-xfvos0eWsZl58GJt5Gnd-vxvA3cdPLvFmTVl0X33YK9FIG-kYck7-Hmw3x1FMWZjU6LQs1XJw6RnbdfAg1ctyC_n__POHl252j5sI8z5p9H4ZA92XKKPKyJ9DJvLxUo_gZvyx_KsXDxtti6Bb9cN-N8UjYUc |
| openUrl | ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Home+Country+Image%2C+Country+Brand+Equity+and+Consumers%E2%80%99+Product+Preferences%3A+An+Empirical+Study&rft.jtitle=Management+international+review&rft.au=Zeugner+Roth%2C+Katharina+Petra&rft.au=Diamantopoulos%2C+Adamantios&rft.au=Montesinos%2C+M%C2%AA+%C3%81ngeles&rft.date=2008-11-01&rft.issn=0938-8249&rft.eissn=1861-8901&rft.volume=48&rft.issue=5&rft.spage=577&rft.epage=602&rft_id=info:doi/10.1007%2Fs11575-008-0031-y&rft.externalDBID=n%2Fa&rft.externalDocID=10_1007_s11575_008_0031_y |
| thumbnail_l | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/lc.gif&issn=0938-8249&client=summon |
| thumbnail_m | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/mc.gif&issn=0938-8249&client=summon |
| thumbnail_s | http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/sc.gif&issn=0938-8249&client=summon |