APA (7th ed.) Citation

Zeugner-Roth, K. P., Diamantopoulos, A., & Montesinos, Á. (2008). Home Country Image, Country Brand Equity and Consumers' Product Preferences: An Empirical Study. Management international review, 48(5), 577-602. https://doi.org/10.1007/s11575-008-0031-y

Chicago Style (17th ed.) Citation

Zeugner-Roth, Katharina Petra, Adamantios Diamantopoulos, and Ángeles Montesinos. "Home Country Image, Country Brand Equity and Consumers' Product Preferences: An Empirical Study." Management International Review 48, no. 5 (2008): 577-602. https://doi.org/10.1007/s11575-008-0031-y.

MLA (9th ed.) Citation

Zeugner-Roth, Katharina Petra, et al. "Home Country Image, Country Brand Equity and Consumers' Product Preferences: An Empirical Study." Management International Review, vol. 48, no. 5, 2008, pp. 577-602, https://doi.org/10.1007/s11575-008-0031-y.