A message of the majority with scientific evidence encourages young people to show their prosocial nature in COVID-19 vaccination

The most promising way to prevent the explosive spread of COVID-19 infection is to achieve herd immunity through vaccination. It is therefore important to motivate those who are less willing to be vaccinated. To address this issue, we conducted an online survey of 6232 Japanese people to investigate...

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Veröffentlicht in:	Scientific reports Jg. 11; H. 1; S. 23261 - 13
Hauptverfasser:	Tanaka, Toshiko, Nihonsugi, Tsuyoshi, Ohtake, Fumio, Haruno, Masahiko
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	London Nature Publishing Group UK 01.12.2021 Nature Publishing Group Nature Portfolio
Schlagworte:	631/378/3919 704/844/1759 Adolescent Adult Age Aversion Coronaviruses COVID-19 COVID-19 - prevention & control COVID-19 - psychology COVID-19 - virology COVID-19 Vaccines Decision Support Techniques Evidence-Based Medicine Female Health Knowledge, Attitudes, Practice Herd immunity Humanities and Social Sciences Humans Immunity, Herd Male Middle Aged Motivation multidisciplinary Older people Risk aversion SARS-CoV-2 - isolation & purification Science Science (multidisciplinary) Social Behavior Surveys and Questionnaires Vaccination Vaccination - adverse effects Vaccination - psychology Young Adult
ISSN:	2045-2322, 2045-2322
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Zusammenfassung:	The most promising way to prevent the explosive spread of COVID-19 infection is to achieve herd immunity through vaccination. It is therefore important to motivate those who are less willing to be vaccinated. To address this issue, we conducted an online survey of 6232 Japanese people to investigate age- and gender-dependent differences in attitudes towards COVID-19 vaccination and the underlying psychological processes. We asked participants to read one of nine different messages about COVID-19 vaccination and rate their willingness to be vaccinated. We also collected their 17 social personality trait scores and demographic information. We found that males 10–20 years old were least willing to be vaccinated. We also found that prosocial traits are the driving force for young people, but the motivation in older people also depends on risk aversion and self-interest. Furthermore, an analysis of 9 different messages demonstrated that for young people (particularly males), the message emphasizing the majority’s intention to vaccinate and scientific evidence for the safety of the vaccination had the strongest positive effect on the willingness to be vaccinated, suggesting that the “majority + scientific evidence” message nudges young people to show their prosocial nature in action.
Bibliographie:	ObjectType-Article-1 SourceType-Scholarly Journals-1 ObjectType-Feature-2 content type line 14 content type line 23
ISSN:	2045-2322 2045-2322
DOI:	10.1038/s41598-021-02230-1