Consumer cosmopolitanism: Review and replication of the CYMYC scale

Extant marketing literature mainly focuses on explaining why consumers might prefer domestic products and refrain from buying foreign products but, however, is weak in explaining why consumers might intentionally opt for foreign products. Against this background, consumer cosmopolitanism has gained...

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Vydáno v:Journal of business research Ročník 62; číslo 4; s. 407 - 419
Hlavní autoři: Riefler, Petra, Diamantopoulos, Adamantios
Médium: Journal Article
Jazyk:angličtina
Vydáno: New York Elsevier Inc 01.04.2009
Elsevier
Elsevier Sequoia S.A
Edice:Journal of Business Research
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ISSN:0148-2963, 1873-7978
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Abstract Extant marketing literature mainly focuses on explaining why consumers might prefer domestic products and refrain from buying foreign products but, however, is weak in explaining why consumers might intentionally opt for foreign products. Against this background, consumer cosmopolitanism has gained increasing attention as a potentially relevant consumer characteristic for explaining foreign product preference and choice. However, empirical evidence on the impact of consumer cosmopolitanism on consumption behavior remains scarce. This paper identifies the absence of an appropriate measurement instrument as a main reason for this lack of empirical studies by providing (a) a review of cosmopolitanism scales used in other research fields, and (b) a replication with extensions study of the CYMYC scale, the only consumer cosmopolitanism scale currently available. The findings highlight a need for a new scale to measure the consumer cosmopolitanism construct. To stimulate further research in this direction, the paper proposes a conceptual definition of consumer cosmopolitanism along with a nomological network to guide the scale development process.
AbstractList Extant marketing literature mainly focuses on explaining why consumers might prefer domestic products and refrain from buying foreign products but, however, is weak in explaining why consumers might intentionally opt for foreign products. Against this background, consumer cosmopolitanism has gained increasing attention as a potentially relevant consumer characteristic for explaining foreign product preference and choice. However, empirical evidence on the impact of consumer cosmopolitanism on consumption behavior remains scarce. This paper identifies the absence of an appropriate measurement instrument as a main reason for this lack of empirical studies by providing (a) a review of cosmopolitanism scales used in other research fields, and (b) a replication with extensions study of the CYMYC scale, the only consumer cosmopolitanism scale currently available. The findings highlight a need for a new scale to measure the consumer cosmopolitanism construct. To stimulate further research in this direction, the paper proposes a conceptual definition of consumer cosmopolitanism along with a nomological network to guide the scale development process. [PUBLICATION ABSTRACT]
Extant marketing literature mainly focuses on explaining why consumers might prefer domestic products and refrain from buying foreign products but, however, is weak in explaining why consumers might intentionally opt for foreign products. Against this background, consumer cosmopolitanism has gained increasing attention as a potentially relevant consumer characteristic for explaining foreign product preference and choice. However, empirical evidence on the impact of consumer cosmopolitanism on consumption behavior remains scarce. This paper identifies the absence of an appropriate measurement instrument as a main reason for this lack of empirical studies by providing (a) a review of cosmopolitanism scales used in other research fields, and (b) a replication with extensions study of the CYMYC scale, the only consumer cosmopolitanism scale currently available. The findings highlight a need for a new scale to measure the consumer cosmopolitanism construct. To stimulate further research in this direction, the paper proposes a conceptual definition of consumer cosmopolitanism along with a nomological network to guide the scale development process. All rights reserved, Elsevier
Extant marketing literature mainly focuses on explaining why consumers might prefer domestic products and refrain from buying foreign products but, however, is weak in explaining why consumers might intentionally opt for foreign products. Against this background, consumer cosmopolitanism has gained increasing attention as a potentially relevant consumer characteristic for explaining foreign product preference and choice. However, empirical evidence on the impact of consumer cosmopolitanism on consumption behavior remains scarce. This paper identifies the absence of an appropriate measurement instrument as a main reason for this lack of empirical studies by providing (a) a review of cosmopolitanism scales used in other research fields, and (b) a replication with extensions study of the CYMYC scale, the only consumer cosmopolitanism scale currently available. The findings highlight a need for a new scale to measure the consumer cosmopolitanism construct. To stimulate further research in this direction, the paper proposes a conceptual definition of consumer cosmopolitanism along with a nomological network to guide the scale development process.
Author Diamantopoulos, Adamantios
Riefler, Petra
Author_xml – sequence: 1
  givenname: Petra
  surname: Riefler
  fullname: Riefler, Petra
  email: petra.riefler@univie.ac.at
– sequence: 2
  givenname: Adamantios
  surname: Diamantopoulos
  fullname: Diamantopoulos, Adamantios
  email: adamantios.diamantopoulos@univie.ac
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Keywords Consumption
Consumer cosmopolitanism
CYMYC scale
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Snippet Extant marketing literature mainly focuses on explaining why consumers might prefer domestic products and refrain from buying foreign products but, however, is...
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SubjectTerms Consumer behavior
Consumer behaviour
Consumer cosmopolitanism
Consumer cosmopolitanism CYMYC scale Consumption
Consumer preferences
Consumers
Consumption
Cosmopolitanism
CYMYC scale
Definitions
Foreign enterprises
Impact analysis
Marketing
Marketing research
Measurement
Measures
Preferences
Reproducibility
Studies
Title Consumer cosmopolitanism: Review and replication of the CYMYC scale
URI https://dx.doi.org/10.1016/j.jbusres.2008.01.041
http://econpapers.repec.org/article/eeejbrese/v_3a62_3ay_3a2009_3ai_3a4_3ap_3a407-419.htm
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Volume 62
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