Objective understanding of five front-of-pack labels among consumers in Nelson Mandela Bay, South Africa

This study aimed to assess the objective understanding of five front-of-pack label formats, namely the Reference Intake, Multiple Traffic Light label, Nutri-Score, health endorsement logo and warning label, among consumers in Nelson Mandela Bay, South Africa. This was a cross-sectional, exploratory...

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Veröffentlicht in:The South African journal of clinical nutrition Jg. 35; H. 3; S. 108 - 114
Hauptverfasser: Hutton, Tracey Ruth, Gresse, Annelie
Format: Journal Article
Sprache:Englisch
Veröffentlicht: Centurion Taylor & Francis 30.09.2022
Medpharm Publications
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ISSN:1607-0658, 2221-1268
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Abstract This study aimed to assess the objective understanding of five front-of-pack label formats, namely the Reference Intake, Multiple Traffic Light label, Nutri-Score, health endorsement logo and warning label, among consumers in Nelson Mandela Bay, South Africa. This was a cross-sectional, exploratory study. Interviewer-administered surveys were conducted at 12 randomly selected food retail outlets in an urban setting. A total of 359 adult participants were included in this study. Objective understanding was measured by asking participants to rank food products according to their nutritional quality, using the displayed front-of-pack label. The type of front-of-pack label significantly influenced ranking ability (p < 0.00001). All the evaluative front-of-pack labels significantly improved the participants' ability to identify healthier food products compared with the no-label control. The reductive Reference Intake, however, showed no significant impact on consumer understanding. Evaluative front-of-pack labels significantly improved the participants' ability to identify healthier food products, when compared with the Reference Intake and no-label control. Future research should test the objective understanding of culturally diverse groups in South Africa, particularly among rural populations.
AbstractList Objective: This study aimed to assess the objective understanding of five front-of-pack label formats, namely the Reference Intake, Multiple Traffic Light label, Nutri-Score, health endorsement logo and warning label, among consumers in Nelson Mandela Bay, South Africa. Design: This was a cross-sectional, exploratory study. Setting: Interviewer-administered surveys were conducted at 12 randomly selected food retail outlets in an urban setting. Subjects: A total of 359 adult participants were included in this study. Outcome measures: Objective understanding was measured by asking participants to rank food products according to their nutritional quality, using the displayed front-of-pack label. Results: The type of front-of-pack label significantly influenced ranking ability (p < 0.00001). All the evaluative front-of-pack labels significantly improved the participants’ ability to identify healthier food products compared with the no-label control. The reductive Reference Intake, however, showed no significant impact on consumer understanding. Conclusion: Evaluative front-of-pack labels significantly improved the participants’ ability to identify healthier food products, when compared with the Reference Intake and no-label control. Future research should test the objective understanding of culturally diverse groups in South Africa, particularly among rural populations.
This study aimed to assess the objective understanding of five front-of-pack label formats, namely the Reference Intake, Multiple Traffic Light label, Nutri-Score, health endorsement logo and warning label, among consumers in Nelson Mandela Bay, South Africa. This was a cross-sectional, exploratory study. Interviewer-administered surveys were conducted at 12 randomly selected food retail outlets in an urban setting. A total of 359 adult participants were included in this study. Objective understanding was measured by asking participants to rank food products according to their nutritional quality, using the displayed front-of-pack label. The type of front-of-pack label significantly influenced ranking ability (p < 0.00001). All the evaluative front-of-pack labels significantly improved the participants' ability to identify healthier food products compared with the no-label control. The reductive Reference Intake, however, showed no significant impact on consumer understanding. Evaluative front-of-pack labels significantly improved the participants' ability to identify healthier food products, when compared with the Reference Intake and no-label control. Future research should test the objective understanding of culturally diverse groups in South Africa, particularly among rural populations.
Author Gresse, Annelie
Hutton, Tracey Ruth
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Snippet This study aimed to assess the objective understanding of five front-of-pack label formats, namely the Reference Intake, Multiple Traffic Light label,...
Objective: This study aimed to assess the objective understanding of five front-of-pack label formats, namely the Reference Intake, Multiple Traffic Light...
Objective:This study aimed to assess the objective understanding of five front-of-pack label formats, namely the Reference Intake, Multiple Traffic Light...
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SubjectTerms Consumers
Food products
Front-of-pack food label
Nutri-Score
objective understanding
Reference Intake
traffic light label
warning label
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Title Objective understanding of five front-of-pack labels among consumers in Nelson Mandela Bay, South Africa
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