Sharing wildlife conservation through 4 billion views on YouTube
YouTube is an online video sharing platform attracting billions of users from global audiences. Videos containing wildlife are an increasingly popular subject, with such content being a valuable tool for educating on wildlife initiatives and having the potential to make a meaningful impact on future...
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| Published in: | Global ecology and conservation Vol. 33; p. e01970 |
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| Main Authors: | , , |
| Format: | Journal Article |
| Language: | English |
| Published: |
Elsevier B.V
01.01.2022
Elsevier |
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| ISSN: | 2351-9894, 2351-9894 |
| Online Access: | Get full text |
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| Abstract | YouTube is an online video sharing platform attracting billions of users from global audiences. Videos containing wildlife are an increasingly popular subject, with such content being a valuable tool for educating on wildlife initiatives and having the potential to make a meaningful impact on future conservation. Here we examine the content of videos from the YouTube channel Brave Wilderness. This channel has uploaded 662 videos and counting which in total has recently surpassed 4 billion views for their wildlife-centric and conservation-themed outreach. Brave Wilderness shows diverse biodiversity spanning animals, plants, and microbes from a multitude of habitats, and often highlights under-represented taxa. The content of successful videos, such as those that go viral, can be examined to understand what images and messages resonate with a wide audience, thereby informing conservation practitioners on future outreach efforts. The most popular content on Brave Wilderness includes interactions with diverse species including venomous organisms, charismatic megafauna, and unusual taxa. As internet use continues to expand, and the need for content increases, scientists can benefit from participating with and directly contributing to entertaining and educational digital media efforts beyond traditional means of scientific communication. |
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| AbstractList | YouTube is an online video sharing platform attracting billions of users from global audiences. Videos containing wildlife are an increasingly popular subject, with such content being a valuable tool for educating on wildlife initiatives and having the potential to make a meaningful impact on future conservation. Here we examine the content of videos from the YouTube channel Brave Wilderness. This channel has uploaded 662 videos and counting which in total has recently surpassed 4 billion views for their wildlife-centric and conservation-themed outreach. Brave Wilderness shows diverse biodiversity spanning animals, plants, and microbes from a multitude of habitats, and often highlights under-represented taxa. The content of successful videos, such as those that go viral, can be examined to understand what images and messages resonate with a wide audience, thereby informing conservation practitioners on future outreach efforts. The most popular content on Brave Wilderness includes interactions with diverse species including venomous organisms, charismatic megafauna, and unusual taxa. As internet use continues to expand, and the need for content increases, scientists can benefit from participating with and directly contributing to entertaining and educational digital media efforts beyond traditional means of scientific communication. |
| ArticleNumber | e01970 |
| Author | Aldecoa, Mario Hines, Hunter N. Vins, Mark |
| Author_xml | – sequence: 1 givenname: Mark surname: Vins fullname: Vins, Mark organization: Brave Wilderness, The Internet, USA – sequence: 2 givenname: Mario surname: Aldecoa fullname: Aldecoa, Mario organization: Brave Wilderness, The Internet, USA – sequence: 3 givenname: Hunter N. surname: Hines fullname: Hines, Hunter N. email: Hunter.n.hines@gmail.com organization: Harbor Branch Oceanographic Institute, Florida Atlantic University, 5600 US-1, Fort Pierce, FL 34946, USA |
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| Cites_doi | 10.1080/10871209.2020.1773582 10.1177/0963662515572068 10.1016/j.biocon.2019.01.023 10.1111/cobi.13482 10.3390/jzbg2020017 10.3389/fenvs.2015.00063 10.1016/j.ocecoaman.2015.06.029 10.1017/S0376892919000080 10.1007/s00114-017-1470-8 10.1016/j.ecoinf.2019.02.006 10.3389/fcomm.2020.581349 10.1016/j.jnc.2018.10.001 10.1371/journal.pone.0232085 10.1038/d41586-019-00493-3 10.1093/ae/tmaa026 10.1093/femsle/fnz205 10.3389/fcomm.2020.572181 10.1007/s10640-007-9118-3 10.1111/cobi.12570 10.1002/arch.940010205 10.1016/j.ocecoaman.2017.12.010 |
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| Title | Sharing wildlife conservation through 4 billion views on YouTube |
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