Employees' awareness of their impact on corporate reputation

Corporate reputation is critical for cultivating stakeholder relationships and, specifically, for regaining public trust. Corporate reputation results from the firm's interactions with stakeholders, emphasizing the important role employees play in reputation management. However, employees are n...

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Bibliographic Details
Published in:	Journal of business research Vol. 64; no. 7; pp. 657 - 663
Main Author:	Helm, Sabrina
Format:	Journal Article
Language:	English
Published:	New York Elsevier Inc 01.07.2011 Elsevier Elsevier Sequoia S.A
Series:	Journal of Business Research
Subjects:	Business reputation Commitments Consciousness Corporate culture Corporate reputation Corporate reputation Pride Internal brand building Internal marketing Internal reputation building Employees Employers Internal brand building Internal marketing Internal reputation building Job satisfaction Organizational behavior Pride Reputation management Reputations Role assignment Satisfaction Stakeholders Strategic planning Studies U.S.A Working conditions Corporate reputation Internal marketing Internal reputation building Internal brand building Pride
ISSN:	0148-2963, 1873-7978
Online Access:	Get full text
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