Employees' awareness of their impact on corporate reputation

Corporate reputation is critical for cultivating stakeholder relationships and, specifically, for regaining public trust. Corporate reputation results from the firm's interactions with stakeholders, emphasizing the important role employees play in reputation management. However, employees are n...

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Veröffentlicht in:	Journal of business research Jg. 64; H. 7; S. 657 - 663
1. Verfasser:	Helm, Sabrina
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	New York Elsevier Inc 01.07.2011 Elsevier Elsevier Sequoia S.A
Schriftenreihe:	Journal of Business Research
Schlagworte:	Business reputation Commitments Consciousness Corporate culture Corporate reputation Corporate reputation Pride Internal brand building Internal marketing Internal reputation building Employees Employers Internal brand building Internal marketing Internal reputation building Job satisfaction Organizational behavior Pride Reputation management Reputations Role assignment Satisfaction Stakeholders Strategic planning Studies U.S.A Working conditions Corporate reputation Internal marketing Internal reputation building Internal brand building Pride
ISSN:	0148-2963, 1873-7978
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Abstract	Corporate reputation is critical for cultivating stakeholder relationships and, specifically, for regaining public trust. Corporate reputation results from the firm's interactions with stakeholders, emphasizing the important role employees play in reputation management. However, employees are not necessarily aware of, or prepared for, this extra-role assignment, indicating a gap in research and a managerial challenge. The purpose of the present article is to identify how employees' awareness of their impact on their employers' reputation is influenced by pride, job satisfaction, affective commitment, and perceived corporate reputation. An online survey of employees working for firms ranked in Fortune's America's Most Admired Companies Index provides empirical evidence. The findings underline the prominent effect pride in membership has regarding employees' awareness of their impact on corporate reputation. Study findings further deliver insights into opportunities and risks for managers who wish to use internal reputation building strategies to enhance corporate reputation.
AbstractList	Corporate reputation is critical for cultivating stakeholder relationships and, specifically, for regaining public trust. Corporate reputation results from the firm's interactions with stakeholders, emphasizing the important role employees play in reputation management. However, employees are not necessarily aware of, or prepared for, this extra-role assignment, indicating a gap in research and a managerial challenge. The purpose of the present article is to identify how employees' awareness of their impact on their employers' reputation is influenced by pride, job satisfaction, affective commitment, and perceived corporate reputation. An online survey of employees working for firms ranked in Fortune's America's Most Admired Companies Index provides empirical evidence. The findings underline the prominent effect pride in membership has regarding employees' awareness of their impact on corporate reputation. Study findings further deliver insights into opportunities and risks for managers who wish to use internal reputation building strategies to enhance corporate reputation. Corporate reputation is critical for cultivating stakeholder relationships and, specifically, for regaining public trust. Corporate reputation results from the firm's interactions with stakeholders, emphasizing the important role employees play in reputation management. However, employees are not necessarily aware of, or prepared for, this extra-role assignment, indicating a gap in research and a managerial challenge. The purpose of the present article is to identify how employees' awareness of their impact on their employers' reputation is influenced by pride, job satisfaction, affective commitment, and perceived corporate reputation. An online survey of employees working for firms ranked in Fortune's America's Most Admired Companies Index provides empirical evidence. The findings underline the prominent effect pride in membership has regarding employees' awareness of their impact on corporate reputation. Study findings further deliver insights into opportunities and risks for managers who wish to use internal reputation building strategies to enhance corporate reputation. [PUBLICATION ABSTRACT] Corporate reputation is critical for cultivating stakeholder relationships and, specifically, for regaining public trust. Corporate reputation results from the firm's interactions with stakeholders, emphasizing the important role employees play in reputation management. However, employees are not necessarily aware of, or prepared for, this extra-role assignment, indicating a gap in research and a managerial challenge. The purpose of the present article is to identify how employees' awareness of their impact on their employers' reputation is influenced by pride, job satisfaction, affective commitment, and perceived corporate reputation. An online survey of employees working for firms ranked in Fortune's America's Most Admired Companies Index provides empirical evidence. The findings underline the prominent effect pride in membership has regarding employees' awareness of their impact on corporate reputation. Study findings further deliver insights into opportunities and risks for managers who wish to use internal reputation building strategies to enhance corporate reputation. All rights reserved, Elsevier
Author	Helm, Sabrina
Author_xml	– sequence: 1 givenname: Sabrina surname: Helm fullname: Helm, Sabrina email: helm@email.arizona.edu organization: The University of Arizona, Retailing and Consumer Sciences, P.O. Box 210078, Tucson, AZ 85721-0078, United States
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SubjectTerms	Business reputation Commitments Consciousness Corporate culture Corporate reputation Corporate reputation Pride Internal brand building Internal marketing Internal reputation building Employees Employers Internal brand building Internal marketing Internal reputation building Job satisfaction Organizational behavior Pride Reputation management Reputations Role assignment Satisfaction Stakeholders Strategic planning Studies U.S.A Working conditions
Title	Employees' awareness of their impact on corporate reputation
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