Demystifying Content Analysis

Objective. In the course of daily teaching responsibilities, pharmacy educators collect rich data that can provide valuable insight into student learning. This article describes the qualitative data analysis method of content analysis, which can be useful to pharmacy educators because of its applica...

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Veröffentlicht in:American journal of pharmaceutical education Jg. 84; H. 1; S. 7113 - 137
Hauptverfasser: Kleinheksel, A.J., Rockich-Winston, Nicole, Tawfik, Huda, Wyatt, Tasha R.
Format: Journal Article
Sprache:Englisch
Veröffentlicht: United States Elsevier Inc 01.01.2020
American Association of Colleges of Pharmacy
Elsevier Limited
American Journal of Pharmaceutical Education
Schlagworte:
Analysis
Content analysis
Curriculum
Data analysis
Drugstores
Education, Pharmacy - methods
Educational Practices
Educational research
Educational Researchers
Evaluation Studies as Topic
Humans
Individualized Instruction
Information management
latent
Learning
manifest
Medical education
Pharmacists
Pharmacy
qualitative data analysis
Qualitative research
Qualitative Research in Pharmacy Education
Research methodology
Teaching
Teaching Methods
California
qualitative data analysis
educational research
content analysis
latent
manifest
ISSN:0002-9459, 1553-6467, 1553-6467
Online-Zugang:Volltext
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Beschreibung
Zusammenfassung:Objective. In the course of daily teaching responsibilities, pharmacy educators collect rich data that can provide valuable insight into student learning. This article describes the qualitative data analysis method of content analysis, which can be useful to pharmacy educators because of its application in the investigation of a wide variety of data sources, including textual, visual, and audio files. Findings. Both manifest and latent content analysis approaches are described, with several examples used to illustrate the processes. This article also offers insights into the variety of relevant terms and visualizations found in the content analysis literature. Finally, common threats to the reliability and validity of content analysis are discussed, along with suitable strategies to mitigate these risks during analysis. Summary. This review of content analysis as a qualitative data analysis method will provide clarity and actionable instruction for both novice and experienced pharmacy education researchers.
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ISSN:0002-9459
1553-6467
1553-6467
DOI:10.5688/ajpe7113