Shared social responsibility: a field experiment in pay-what-you-want pricing and charitable giving
A field experiment (N = 113,047 participants) manipulated two factors in the sale of souvenir photos. First, some customers saw a traditional fixed price, whereas others could pay what they wanted (including $0). Second, approximately half of the customers saw a variation in which half of the revenu...
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| Vydané v: | Science (American Association for the Advancement of Science) Ročník 329; číslo 5989; s. 325 |
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| Hlavní autori: | , , , |
| Médium: | Journal Article |
| Jazyk: | English |
| Vydavateľské údaje: |
United States
16.07.2010
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| ISSN: | 1095-9203, 1095-9203 |
| On-line prístup: | Zistit podrobnosti o prístupe |
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