Co‐creating the future through design thinking: Deconstructing the consumer co‐creation process

Consumer co‐creation, an approach in which consumers and organizations jointly innovate, can yield valuable knowledge about consumers' needs and how to satisfy these needs. Yet, innovating with consumers is challenging due to their varying levels of commitment, skills, and motivations. In this...

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Veröffentlicht in:	The Journal of product innovation management Jg. 42; H. 3; S. 528 - 556
Hauptverfasser:	Gemser, Gerda, Calabretta, Giulia, Karpen, Ingo
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	Hoboken Blackwell Publishing Ltd 01.05.2025
Schlagworte:	affect Business Administration Cognition Cognition & reasoning consumer co-creation Consumers Design thinking Focus groups Företagsekonomi Innovations Knowledge bases (artificial intelligence) Knowledge management multistakeholder approach Organizations
ISSN:	0737-6782, 1540-5885, 1540-5885
Online-Zugang:	Volltext
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