A study on the influence of green advertising design and environmental emotion on advertising effect

In the discussion on advertising effect, the self-reference effect and argument quality are regarded as the factors affecting consumption judgment. This research aims to discuss the advertising effect of advertising design and the environment-protecting emotion of graphic configuration of self-refer...

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Bibliographic Details
Published in:	Journal of cleaner production Vol. 242; p. 118294
Main Authors:	Kao, Tsai-Feng, Du, Yi- Zhan
Format:	Journal Article
Language:	English
Published:	Elsevier Ltd 01.01.2020
Subjects:	advertising Argument quality Consumer consumer attitudes design for environment emotions environmental markets Green design Green marketing Self-reference social impact Green marketing Green design Consumer Self-reference Argument quality
ISSN:	0959-6526, 1879-1786
Online Access:	Get full text
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