Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation
This paper explores whether socio-demographics still have a role to play in profiling green consumers. Following an interdisciplinary review of the literature, the second part of the paper attempts to address shortcomings identified in previous research. Specifically, hypotheses are developed concer...
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| Vydáno v: | Journal of business research Ročník 56; číslo 6; s. 465 - 480 |
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| Hlavní autoři: | , , , |
| Médium: | Journal Article |
| Jazyk: | angličtina |
| Vydáno: |
New York
Elsevier Inc
01.06.2003
Elsevier Elsevier Sequoia S.A |
| Edice: | Journal of Business Research |
| Témata: | |
| ISSN: | 0148-2963, 1873-7978 |
| On-line přístup: | Získat plný text |
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| Shrnutí: | This paper explores whether socio-demographics still have a role to play in profiling green consumers. Following an interdisciplinary review of the literature, the second part of the paper attempts to address shortcomings identified in previous research. Specifically, hypotheses are developed concerning the relationship between six key socio-demographic variables and five valid and reliable measures of environmental consciousness. These hypotheses are subsequently tested on a large nationwide sample of British consumers and conclusions drawn on the utility of socio-demographic variables for profiling green consumers. |
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| Bibliografie: | SourceType-Scholarly Journals-1 ObjectType-Feature-1 content type line 14 |
| ISSN: | 0148-2963 1873-7978 |
| DOI: | 10.1016/S0148-2963(01)00241-7 |