An affordance perspective of enterprise social media and organizational socialization
•Social media for organizational socialization creates inclusiveness and divisiveness.•Technology affordances actualized by users have consequences for non-users.•Five generative mechanisms link social media affordances and socialization. In response to the challenge of socializing new IT employees,...
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| Veröffentlicht in: | The journal of strategic information systems Jg. 27; H. 2; S. 117 - 138 |
|---|---|
| Hauptverfasser: | , , |
| Format: | Journal Article |
| Sprache: | Englisch |
| Veröffentlicht: |
Kidlington
Elsevier B.V
01.06.2018
Elsevier Science SA |
| Schlagworte: | |
| ISSN: | 0963-8687, 1873-1198 |
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| Abstract | •Social media for organizational socialization creates inclusiveness and divisiveness.•Technology affordances actualized by users have consequences for non-users.•Five generative mechanisms link social media affordances and socialization.
In response to the challenge of socializing new IT employees, some IT departments are exploring the incorporation of enterprise social media (hereinafter ESM) as an informal organizational socialization tool. Because this is a relatively new phenomenon, little is known about how ESM facilitate employee socialization. In order to contribute to our understanding of how ESM affects employee socialization, this paper invokes a case study to explore how one organization’s implementation of an ESM for its IT new hire program influenced the socialization process and outcomes. To delve deeply into how the ESM influences socialization, we draw upon technology affordance theory to uncover the various first and second-order affordances actualized by different actor groups and the various outcomes resulting from the affordances. We then identify five generative mechanisms – bureaucracy circumvention, executive perspective, personal development, name recognition, and morale booster – that explain how the actualization of different strands of affordances by various groups of users produces eight different outcomes. Our results provide insights into the different affordances made possible by ESM in the context of a new hire socialization program and how these affordances have repercussions beyond those experienced by the individuals using the ESM. The results have important implications for new hire socialization and technology affordance research. |
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| AbstractList | •Social media for organizational socialization creates inclusiveness and divisiveness.•Technology affordances actualized by users have consequences for non-users.•Five generative mechanisms link social media affordances and socialization.
In response to the challenge of socializing new IT employees, some IT departments are exploring the incorporation of enterprise social media (hereinafter ESM) as an informal organizational socialization tool. Because this is a relatively new phenomenon, little is known about how ESM facilitate employee socialization. In order to contribute to our understanding of how ESM affects employee socialization, this paper invokes a case study to explore how one organization’s implementation of an ESM for its IT new hire program influenced the socialization process and outcomes. To delve deeply into how the ESM influences socialization, we draw upon technology affordance theory to uncover the various first and second-order affordances actualized by different actor groups and the various outcomes resulting from the affordances. We then identify five generative mechanisms – bureaucracy circumvention, executive perspective, personal development, name recognition, and morale booster – that explain how the actualization of different strands of affordances by various groups of users produces eight different outcomes. Our results provide insights into the different affordances made possible by ESM in the context of a new hire socialization program and how these affordances have repercussions beyond those experienced by the individuals using the ESM. The results have important implications for new hire socialization and technology affordance research. In response to the challenge of socializing new IT employees, some IT departments are exploring the incorporation of enterprise social media (hereinafter ESM) as an informal organizational socialization tool. Because this is a relatively new phenomenon, little is known about how ESM facilitate employee socialization. In order to contribute to our understanding of how ESM affects employee socialization, this paper invokes a case study to explore how one organization’s implementation of an ESM for its IT new hire program influenced the socialization process and outcomes. To delve deeply into how the ESM influences socialization, we draw upon technology affordance theory to uncover the various first and second-order affordances actualized by different actor groups and the various outcomes resulting from the affordances. We then identify five generative mechanisms – bureaucracy circumvention, executive perspective, personal development, name recognition, and morale booster – that explain how the actualization of different strands of affordances by various groups of users produces eight different outcomes. Our results provide insights into the different affordances made possible by ESM in the context of a new hire socialization program and how these affordances have repercussions beyond those experienced by the individuals using the ESM. The results have important implications for new hire socialization and technology affordance research. |
| Author | Koch, Hope Leidner, Dorothy E. Gonzalez, Ester |
| Author_xml | – sequence: 1 givenname: Dorothy E. surname: Leidner fullname: Leidner, Dorothy E. email: dorothy_leidner@baylor.edu organization: Baylor University, United States – sequence: 2 givenname: Ester orcidid: 0000-0002-5888-5302 surname: Gonzalez fullname: Gonzalez, Ester email: esgonzalez@Exchange.FULLERTON.EDU organization: California State Fullerton, United States – sequence: 3 givenname: Hope orcidid: 0000-0003-0169-8626 surname: Koch fullname: Koch, Hope email: Hope_Koch@baylor.edu organization: Baylor University, United States |
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| SubjectTerms | Bureaucracy Business administration Case studies Departments Employees Enterprise social media Generative mechanisms Information Systems, Social aspects (including Human Aspects of ICT) Information technology Mass media Media and Communications Medie-, kommunikations-, och informationsvetenskaper Morale Organizational socialization Personal development Samhällsvetenskap Social media Social networks Social responsibility Social Sciences Socialization Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning Technology Technology affordances |
| Title | An affordance perspective of enterprise social media and organizational socialization |
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