What is the Value of Luxury? A Cross-Cultural Consumer Perspective

ABSTRACT International luxury businesses are challenged by the identification and satisfaction of the common needs and desires of global market segments. Although luxury goods have become available to a wider range of consumers, the traditional conspicuous consumption model has been transformed into...

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Bibliographic Details
Published in:	Psychology & marketing Vol. 29; no. 12; pp. 1018 - 1034
Main Authors:	Hennigs, Nadine, Wiedmann, Klaus-Peter, Klarmann, Christiane, Strehlau, Suzane, Godey, Bruno, Pederzoli, Daniele, Neulinger, Agnes, Dave, Kartik, Aiello, Gaetano, Donvito, Raffaele, Taro, Koyama, Táborecká-Petrovičová, Janka, Santos, Carmen Rodríguez, Jung, Jaehee, Oh, Hyunjoo
Format:	Journal Article
Language:	English
Published:	Hoboken Blackwell Publishing Ltd 01.12.2012 Wiley Wiley Periodicals Inc
Subjects:	Amerika Asien Brand equity Business administration Consumers Consumption Cross cultural studies Europa Humanities and Social Sciences International markets Internationale Marktsegmentierung Konsumentenverhalten Kulturelle Identität Luxuries Luxusgüter Markenimage Market segments
ISSN:	0742-6046, 1520-6793
Online Access:	Get full text
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