Digital transformation: A multidisciplinary reflection and research agenda

Digital transformation and resultant business model innovation have fundamentally altered consumers’ expectations and behaviors, putting immense pressure on traditional firms, and disrupting numerous markets. Drawing on extant literature, we identify three stages of digital transformation: digitizat...

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Vydané v:	Journal of business research Ročník 122; s. 889 - 901
Hlavní autori:	Verhoef, Peter C., Broekhuizen, Thijs, Bart, Yakov, Bhattacharya, Abhi, Qi Dong, John, Fabian, Nicolai, Haenlein, Michael
Médium:	Journal Article
Jazyk:	English
Vydavateľské údaje:	Elsevier Inc 01.01.2021 Elsevier B.V
Predmet:	Business models Business strategy Digital business Digitization Strategic planning (Business) Digital business Business models Business strategy
ISSN:	0148-2963, 1873-7978
On-line prístup:	Získať plný text
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