Digital transformation: A multidisciplinary reflection and research agenda

Digital transformation and resultant business model innovation have fundamentally altered consumers’ expectations and behaviors, putting immense pressure on traditional firms, and disrupting numerous markets. Drawing on extant literature, we identify three stages of digital transformation: digitizat...

Full description

Bibliographic Details

Published in:	Journal of business research Vol. 122; pp. 889 - 901
Main Authors:	Verhoef, Peter C., Broekhuizen, Thijs, Bart, Yakov, Bhattacharya, Abhi, Qi Dong, John, Fabian, Nicolai, Haenlein, Michael
Format:	Journal Article
Language:	English
Published:	Elsevier Inc 01.01.2021 Elsevier B.V
Subjects:	Business models Business strategy Digital business Digitization Strategic planning (Business) Digital business Business models Business strategy
ISSN:	0148-2963, 1873-7978
Online Access:	Get full text
Tags:	Add Tag No Tags, Be the first to tag this record!