Digital transformation: A multidisciplinary reflection and research agenda

Digital transformation and resultant business model innovation have fundamentally altered consumers’ expectations and behaviors, putting immense pressure on traditional firms, and disrupting numerous markets. Drawing on extant literature, we identify three stages of digital transformation: digitizat...

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Veröffentlicht in:	Journal of business research Jg. 122; S. 889 - 901
Hauptverfasser:	Verhoef, Peter C., Broekhuizen, Thijs, Bart, Yakov, Bhattacharya, Abhi, Qi Dong, John, Fabian, Nicolai, Haenlein, Michael
Format:	Journal Article
Sprache:	Englisch
Veröffentlicht:	Elsevier Inc 01.01.2021 Elsevier B.V
Schlagworte:	Business models Business strategy Digital business Digitization Strategic planning (Business) Digital business Business models Business strategy
ISSN:	0148-2963, 1873-7978
Online-Zugang:	Volltext
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