The effects of observing punishment on consumers’ decisions to punish other companies during industry-wide crises

Industry-wide crises, characterized by multiple companies within an industry allegedly engaging in similar misconduct, lead to disruptions in the social order. During such crises, one or a few of the involved companies often attract more media attention and receive punishment ahead of the others. Wi...

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Bibliographic Details
Published in:Journal of the Academy of Marketing Science Vol. 52; no. 6; pp. 1741 - 1760
Main Authors: Chen, Shijiao (Joseph), Li, Yi, Yao, Jun
Format: Journal Article
Language:English
Published: New York Springer US 01.11.2024
Springer
Springer Nature B.V
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ISSN:0092-0703, 1552-7824
Online Access:Get full text
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