The effects of observing punishment on consumers’ decisions to punish other companies during industry-wide crises
Industry-wide crises, characterized by multiple companies within an industry allegedly engaging in similar misconduct, lead to disruptions in the social order. During such crises, one or a few of the involved companies often attract more media attention and receive punishment ahead of the others. Wi...
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| Published in: | Journal of the Academy of Marketing Science Vol. 52; no. 6; pp. 1741 - 1760 |
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| Main Authors: | , , |
| Format: | Journal Article |
| Language: | English |
| Published: |
New York
Springer US
01.11.2024
Springer Springer Nature B.V |
| Subjects: | |
| ISSN: | 0092-0703, 1552-7824 |
| Online Access: | Get full text |
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