The effects of observing punishment on consumers’ decisions to punish other companies during industry-wide crises
Industry-wide crises, characterized by multiple companies within an industry allegedly engaging in similar misconduct, lead to disruptions in the social order. During such crises, one or a few of the involved companies often attract more media attention and receive punishment ahead of the others. Wi...
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| Vydáno v: | Journal of the Academy of Marketing Science Ročník 52; číslo 6; s. 1741 - 1760 |
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| Hlavní autoři: | , , |
| Médium: | Journal Article |
| Jazyk: | angličtina |
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New York
Springer US
01.11.2024
Springer Springer Nature B.V |
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| ISSN: | 0092-0703, 1552-7824 |
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| Abstract | Industry-wide crises, characterized by multiple companies within an industry allegedly engaging in similar misconduct, lead to disruptions in the social order. During such crises, one or a few of the involved companies often attract more media attention and receive punishment ahead of the others. Will such punishments take the heat off other involved companies or increase their risk of further punishment? This research shows that the observation of these punishments increases consumers’ intent to punish other involved companies. Observing one involved company get punished signals that the involved companies are indeed at fault, thereby increasing consumers’ certainty in blame attribution. Subsequently, consumers increase their motive to restore social order and their intent to punish other involved companies. Four theoretically and managerially relevant moderators have been identified and tested. Seven studies involving secondary data and experiments with both hypothetical and real behavioral outcomes support the proposed effects. |
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| AbstractList | Industry-wide crises, characterized by multiple companies within an industry allegedly engaging in similar misconduct, lead to disruptions in the social order. During such crises, one or a few of the involved companies often attract more media attention and receive punishment ahead of the others. Will such punishments take the heat off other involved companies or increase their risk of further punishment? This research shows that the observation of these punishments increases consumers’ intent to punish other involved companies. Observing one involved company get punished signals that the involved companies are indeed at fault, thereby increasing consumers’ certainty in blame attribution. Subsequently, consumers increase their motive to restore social order and their intent to punish other involved companies. Four theoretically and managerially relevant moderators have been identified and tested. Seven studies involving secondary data and experiments with both hypothetical and real behavioral outcomes support the proposed effects. |
| Audience | Academic |
| Author | Li, Yi Yao, Jun Chen, Shijiao (Joseph) |
| Author_xml | – sequence: 1 givenname: Shijiao (Joseph) orcidid: 0000-0002-1851-2528 surname: Chen fullname: Chen, Shijiao (Joseph) email: joseph.chen@mq.edu.au organization: Department of Marketing, Macquarie Business School, Macquarie University – sequence: 2 givenname: Yi orcidid: 0000-0003-3745-9117 surname: Li fullname: Li, Yi organization: Department of Marketing, Macquarie Business School, Macquarie University – sequence: 3 givenname: Jun orcidid: 0000-0002-7510-5101 surname: Yao fullname: Yao, Jun organization: Department of Marketing, Macquarie Business School, Macquarie University |
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| Keywords | Industry-wide crisis Altruistic punishment Third party Blame attribution certainty Social order restoration |
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| Title | The effects of observing punishment on consumers’ decisions to punish other companies during industry-wide crises |
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