Reflections on the interplay between cognition, action and outcomes in industries and business markets: What have we learned so far and where might we go next?
This essay traces the genesis and evolution of research pertaining to the interplay between cognition, action, and outcomes in industries and business markets and offers suggestions for the advancement of theory, research, and practice. Through a process of autobiographical self-reflection, covering...
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| Vydané v: | Industrial marketing management Ročník 48; s. 12 - 25 |
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| Hlavný autor: | |
| Médium: | Journal Article |
| Jazyk: | English |
| Vydavateľské údaje: |
New York
Elsevier Inc
01.07.2015
Elsevier Sequoia S.A |
| Predmet: | |
| ISSN: | 0019-8501, 1873-2062 |
| On-line prístup: | Získať plný text |
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