Reflections on the interplay between cognition, action and outcomes in industries and business markets: What have we learned so far and where might we go next?
This essay traces the genesis and evolution of research pertaining to the interplay between cognition, action, and outcomes in industries and business markets and offers suggestions for the advancement of theory, research, and practice. Through a process of autobiographical self-reflection, covering...
Saved in:
| Published in: | Industrial marketing management Vol. 48; pp. 12 - 25 |
|---|---|
| Main Author: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
New York
Elsevier Inc
01.07.2015
Elsevier Sequoia S.A |
| Subjects: | |
| ISSN: | 0019-8501, 1873-2062 |
| Online Access: | Get full text |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!