Reflections on the interplay between cognition, action and outcomes in industries and business markets: What have we learned so far and where might we go next?

This essay traces the genesis and evolution of research pertaining to the interplay between cognition, action, and outcomes in industries and business markets and offers suggestions for the advancement of theory, research, and practice. Through a process of autobiographical self-reflection, covering...

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Bibliographic Details
Published in:Industrial marketing management Vol. 48; pp. 12 - 25
Main Author: Hodgkinson, Gerard P.
Format: Journal Article
Language:English
Published: New York Elsevier Inc 01.07.2015
Elsevier Sequoia S.A
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ISSN:0019-8501, 1873-2062
Online Access:Get full text
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